The Kelce Portfolio: An In-Depth Financial Analysis of a Modern Athlete-Mogul’s $90 Million Net Worth

Executive Summary

As of the third quarter of 2025, Travis Kelce’s net worth is estimated to be approximately $90 million, a valuation corroborated by a consensus of financial media outlets and industry analysts.¹ This figure represents a period of hyper-growth, marking a significant acceleration from earlier estimates that placed his valuation in the $30 million to $50 million range, indicating a profound and rapid transformation of his financial standing.⁴ This report provides a forensic, data-driven analysis of each component of Kelce’s financial portfolio to validate this valuation and offer a strategic outlook on his future as a business entity.

The core thesis of this analysis is that Kelce’s financial success exemplifies the modern athlete-as-mogul paradigm. His wealth is not merely a function of substantial on-field earnings but is built upon a sophisticated, three-pillar off-field empire encompassing Media, Endorsements, and Equity. This structure has proven remarkably resilient and scalable, positioning him for sustained wealth accumulation far beyond the conclusion of his decorated playing career.

The primary drivers of his recent net worth explosion are threefold. First is the establishment of the New Heights podcast as a formidable media entity, culminating in a landmark distribution deal with Amazon’s Wondery valued at over $100 million.² Second is a categorical leap in his endorsement value, catalyzed by the cultural phenomenon known as the “Taylor Swift Effect,” which has elevated his marketability from that of a sports star to a global pop culture icon.² Third is a deliberate strategic shift from being a paid endorser to becoming an equity holder and business founder, allowing him to capture enterprise value in high-growth sectors and build long-term assets.²

Section 1: The Foundation – Analysis of On-Field Career Earnings ($111M+ Potential)

The bedrock of Travis Kelce’s wealth is his direct compensation from the National Football League (NFL). This on-field income provided the foundational capital that has been strategically deployed into his expansive off-field ventures. Analyzing the arc of his contracts reveals not just a sum of money, but a narrative of market value that has shaped his broader financial strategy.

1.1 Granular Breakdown of Career Cash Flow (2013-2025)

From his draft year in 2013 through the conclusion of the 2024 NFL season, Travis Kelce’s cumulative cash earnings from his contracts with the Kansas City Chiefs total $93,943,975.¹⁰ Projections based on his current contract indicate that upon its completion after the 2025 season, his total career on-field cash earnings will surpass $111 million, reaching a total of $111,193,975.¹⁰ This figure, representing his pre-tax and pre-agent fee earnings, constitutes the primary source of capital for his subsequent investments and business ventures.

The financial trajectory of his playing career, detailed in the table below, highlights key inflection points where his compensation levels adjusted to reflect his on-field dominance.

Table 1: Travis Kelce’s NFL Career Cash Earnings (2013-2025)

Year	Age	Base Salary	Signing Bonus	Other Bonuses (Roster, Restructure, Workout)	Incentives	Total Annual Cash	Cumulative Cash
2013	24	$405,000	$703,304	$0	$0	$1,108,304	$1,108,304
2014	25	$495,000	$0	$36,000	$0	$531,000	$1,639,304
2015	26	$585,000	$0	$93,000	$0	$678,000	$2,317,304
2016	27	$675,000	$9,842,000	$129,000	$0	$10,646,000	$12,963,304
2017	28	$2,700,000	$0	$718,750	$0	$3,418,750	$16,382,054
2018	29	$6,800,000	$0	$1,250,000	$0	$8,050,000	$24,432,054
2019	30	$7,500,000	$0	$1,250,000	$0	$8,750,000	$33,182,054
2020	31	$8,500,000	$0	$750,000	$44,294	$9,294,294	$42,476,348
2021	32	$5,250,000	$0	$6,555,872	$0	$11,805,872	$54,282,220
2022	33	$2,893,333	$0	$7,606,667	$0	$10,500,000	$64,782,220
2023	34	$11,250,000	$0	$911,755	$0	$12,161,755	$76,943,975
2024	35	$5,750,000	$0	$11,250,000	$0	$17,000,000	$93,943,975
2025	36	$4,500,000	$0	$12,750,000	$0	$17,250,000	$111,193,975

Source:.¹⁰ Note: “Other Bonuses” is a consolidation of roster, restructure, and workout bonuses for clarity.

1.2 The “Underpaid” Narrative and the 2024 Contract Correction

For several years, a narrative persisted that Kelce was significantly undercompensated relative to his status as one of the greatest tight ends in NFL history.¹ His 2020 contract extension, a four-year deal worth $57.25 million, carried an average annual value (AAV) of $14.3 million.² While market-setting at the time, it was soon surpassed by contracts for other tight ends, creating a noticeable discrepancy between Kelce’s elite production and his comparative salary.

This situation was rectified in April 2024, when Kelce signed a two-year, $34.25 million contract extension.² This deal raised his AAV to $17.125 million, making him the highest-paid tight end in the league at the time of signing and included a crucial $17 million in guaranteed money for the 2024 season.⁴

The period of perceived underpayment may have served as a powerful catalyst for his off-field ambitions. For an elite competitor, a gap between performance and compensation can create a strong financial and psychological incentive to build independent sources of income and value. Unable to unilaterally control his NFL market value outside of periodic negotiations, Kelce could exert full control over his off-field earning potential. The aggressive and successful push into media and business, which began well before the 2024 contract correction, can therefore be viewed as a direct strategic response to this perceived on-field financial ceiling. His off-field empire became his primary vehicle for taking control of his own valuation.

1.3 Comparative Benchmarking: Kelce vs. Peers

A comparison with his peers further illuminates the unique structure of Kelce’s financial portfolio. While his 2024 contract made him the highest-paid tight end, other elite players like George Kittle of the San Francisco 49ers subsequently signed deals with a higher AAV, such as Kittle’s 2025 four-year extension worth $76.4 million ($19.1 million AAV).¹⁴

The most telling comparison is with his teammate, quarterback Patrick Mahomes. Both players are reported to have a net worth of approximately $90 million.³ However, they have arrived at this figure via divergent paths. Mahomes’s wealth is primarily anchored by his historic 10-year, $450 million contract, a “Mega-Contract” model where off-field ventures are supplementary to a massive foundation of playing salary.¹⁷

Kelce, lacking access to a quarterback-level contract, has constructed his $90 million net worth through a more balanced and entrepreneurial “Diversified Mogul” model. His off-field income streams are not supplementary; they are co-equal pillars of his wealth, now generating more annual revenue than his NFL salary. The fact that these two distinct models have converged on the same net worth figure demonstrates the remarkable power and viability of Kelce’s strategy.

Section 2: The Accelerator – Deconstructing the Off-Field Empire

While his NFL salary provided the foundation, Kelce’s off-field empire has become the primary engine of his wealth creation and the main driver behind his recent surge in net worth. This empire is built on three synergistic pillars: a dominant media platform, a vastly expanded endorsement portfolio, and a burgeoning entertainment career.

2.1 The Media Juggernaut: New Heights and the Entertainment Expansion

At the center of Kelce’s off-field strategy is the New Heights podcast, a venture co-hosted with his brother, retired Philadelphia Eagles center Jason Kelce. Launched in 2022, the podcast quickly became a “cultural phenomenon” ¹⁹, amassing over two million YouTube subscribers and consistently ranking as one of the top five podcasts in the United States even before its most significant commercial deal.¹⁹

The podcast’s value was crystallized in August 2024, when the Kelce brothers signed a landmark three-year ad-sales and distribution deal with Amazon’s Wondery. Reports indicate the deal is worth over $100 million, a figure that places them in the rarefied air of podcasting’s elite, alongside names like Joe Rogan.² This contract is structured to provide each brother an estimated $33.3 million annually, an income stream that now significantly surpasses Travis Kelce’s NFL salary.⁶

The strategic importance of New Heights extends far beyond its direct revenue. It functions as the central hub for the entire Kelce brand ecosystem. The platform provides an authentic, direct-to-consumer channel that allows the brothers to control their own narrative, bypassing traditional media gatekeepers.²⁴ This authenticity makes them more attractive to partners and serves as a powerful marketing vehicle for their other ventures. For example, the podcast can organically promote investments and endorsements, with brands like Experian signing on as official sponsors.²⁵ This creates a self-reinforcing feedback loop: the podcast’s success drives endorsement value, and the endorsements lend credibility and funding back to the ecosystem.

This media platform is complemented by a burgeoning career in mainstream entertainment. His successful hosting of Saturday Night Live in 2023 showcased his comedic timing and charisma to a broad audience.⁹ This was followed by a new role hosting the Amazon Prime Video game show

Are You Smarter Than a Celebrity? in 2025, further solidifying his position as a viable and marketable media personality.¹²

2.2 The Endorsement Portfolio: From $5M to $35M

One of the most dramatic shifts in Kelce’s financial profile has been the exponential growth of his endorsement earnings. For years, his annual income from brand partnerships was estimated to be a respectable $5 million.¹ However, in its 2024 analysis,

Forbes reported his off-field earnings for the preceding year at a staggering $35 million.²

This $30 million jump is not an accounting anomaly but reflects a fundamental repricing of his brand in the marketplace. The earlier $5 million figure represented his value as a top-tier NFL star, a large but relatively contained market. The $35 million figure represents his new value as a global cultural figure, a status achieved through the synergistic effects of his on-field success, the New Heights phenomenon, and the powerful catalyst of his relationship with Taylor Swift. This shift expanded his demographic reach exponentially, making him a valuable marketing vehicle for a blue-chip list of brands including Nike, Bud Light, State Farm, Pfizer, Experian, Campbell’s Soup, Lowe’s, Pepsi, and General Mills.² Reports now suggest that over 50 major brands are seeking partnerships, with offers from companies like Calvin Klein, Toyota, and Gillette potentially adding millions more to his annual haul.²⁸ Brands are no longer just buying an athlete; they are buying access to a much broader and more engaged cultural conversation.²⁹

Table 2: Travis Kelce’s Diversified Income Portfolio (Estimated Annual Revenue, 2025)

Income Stream	Estimated Annual Revenue	Key Drivers / Contracts	Source(s)
NFL Salary	$17,250,000	2-year, $34.25M contract with Kansas City Chiefs	10
Podcast Revenue	~$16,650,000 (Personal Share)	3-year, $100M+ deal with Amazon’s Wondery for New Heights	6
Endorsements & Sponsorships	$35,000,000	Forbes 2024 estimate; partnerships with Nike, State Farm, Pfizer, etc.	2
TV/Media Appearances	Variable (Millions)	Hosting SNL, Are You Smarter Than a Celebrity?, other projects	12

Note: Podcast revenue is an estimate of Travis Kelce’s 50% share of the reported ~$33.3 million annual deal value. Endorsement figure is based on the most recent comprehensive estimate and is subject to fluctuation.

Section 3: The Multiplier – Strategic Capital and Entrepreneurship

Beyond generating substantial income, Travis Kelce is actively building long-term, durable wealth through a sophisticated strategy of equity ownership and entrepreneurship. This approach moves him up the value chain from a paid talent to an owner, allowing him to capture enterprise value and create assets that will appreciate and generate returns long after his athletic career concludes.

3.1 Equity and Exits: The Savvy Investor

Kelce’s investment portfolio is notable for its diversity and strategic nature. Rather than simply lending his name to products, he has taken equity stakes in a variety of high-growth ventures. His investment strategy appears to be network-driven, frequently co-investing with a trusted circle that includes his management team at A&A Management (who reportedly oversee all 28 of his investments), teammate Patrick Mahomes, and even on-field rivals like George Kittle.¹² This approach provides privileged deal flow and de-risks investments through collective due diligence.

The success of this strategy is evident in several key holdings:

• Alpine F1 Team: In 2023, Kelce joined a high-profile investor group, including Patrick Mahomes and actor Ryan Reynolds, to acquire a 24% stake in the Formula 1 team for €200 million (approximately $218 million).² Just one year later, the team’s valuation reportedly surged by 382% to $1.5 billion. This increased the value of the investor group’s stake to $360 million, a 65% gain, and entitled them to a share of the team’s $23 million profit.³²
• Cholula Hot Sauce: Kelce was an early investor in the popular hot sauce brand. This proved to be a lucrative exit when food giant McCormick & Company acquired Cholula for $800 million in 2020, with reports indicating Kelce “likely made a fortune” from the sale.²
• Diversified Portfolio: His other known investments demonstrate a clear thesis targeting high-growth consumer and tech sectors. These include Hydrow (a connected fitness company that has raised over $300 million), RealTruck (an aftermarket truck accessories company), Casa Azul Tequila, PlayersTV (an athlete-owned media platform), and Indochino (a menswear brand).¹

Table 3: Travis Kelce’s Investment Portfolio – Key Holdings and Status

Venture	Sector	Role	Co-Investors	Status / Valuation Notes	Source(s)
Alpine F1 Team	Sports / F1	Investor	Patrick Mahomes, Rory McIlroy, Ryan Reynolds	24% stake acquired for $218M in 2023; team valuation reportedly grew to $1.5B in 2024.	31
Cholula Hot Sauce	Food & Beverage	Investor	N/A	Successful exit; brand acquired by McCormick for $800M in 2020.	2
Hydrow	Fitness / Tech	Investor	N/A	Connected rowing company; has raised over $300M in funding.	2
Garage Beer	Food & Beverage	Investor	Jason Kelce	The Kelce brothers are reportedly the “largest investors” in the company.	4
RealTruck	Automotive / Retail	Investor	George Kittle, Dak Prescott	Aftermarket truck parts and accessories startup.	2
Casa Azul Tequila	Food & Beverage	Investor	N/A	Investment in a tequila brand.	2
PlayersTV	Media / Entertainment	Investor	N/A	Athlete-owned media and entertainment content platform.	1

3.2 The Founder’s Model: From Endorser to Owner

Kelce has further evolved his financial strategy by founding or co-founding his own businesses. This is a critical step in wealth creation, as it allows an individual to capture 100% of the enterprise value they help build, rather than just an endorsement fee. This founder’s model is a hallmark of the most financially successful athletes and is a clear indicator of a long-term wealth strategy.

• Tru Kolors: A personal sportswear and clothing line that reflects his distinctive fashion sense, turning a personal interest into a commercial asset.¹
• Hilo Nutrition: A line of nutritional supplements and performance gummies that he co-founded in 2019, tapping into the lucrative wellness market.¹
• 1587 Prime Steakhouse: A high-end restaurant concept in Kansas City, launched as a joint venture with Patrick Mahomes, leveraging their combined star power in their home market.³⁴
• Kelce Jam: A music festival founded by Kelce that has shown impressive growth. In its second year, the event reportedly saw a fivefold increase in brand partnerships and was projected to generate three times the revenue of its inaugural year, demonstrating a scalable and profitable event model.⁴

3.3 Tangible Assets: Real Estate and Luxury Goods

Kelce’s asset base also includes significant holdings in real estate and luxury goods. In 2023, he purchased a $6 million mansion in a private, gated community in Kansas City, a move prompted by the need for increased privacy.¹² This was a substantial upgrade from his previous home, which he bought for just under $1 million in 2019.³⁶ More recently, in the summer of 2025, he and Taylor Swift were reportedly scouting luxury properties in the affluent suburbs of Cleveland, Ohio, fueling speculation about future real estate investments.³⁷

He is also a known collector of luxury automobiles, with a collection that reportedly includes an Aston Martin Vanquish, a Rolls-Royce Phantom, and a Mercedes-AMG G 63, among others.¹ His affinity for high-end fashion, including brands like Louis Vuitton, is also well-documented.¹ While these are personal expenditures, they also serve a strategic purpose, reinforcing his brand image as a successful, high-profile figure, which in turn enhances his marketability for top-tier endorsements and media opportunities.

Section 4: Case Study – The “Swift Effect” as a Financial Catalyst

While Travis Kelce’s business acumen and on-field success laid the groundwork, the single greatest accelerator of his brand and financial value over the past two years has been his high-profile relationship with pop superstar Taylor Swift. This phenomenon, dubbed the “Taylor Swift Effect,” has had a direct, quantifiable impact on his financial standing and has fundamentally repositioned his brand in the global marketplace.

4.1 Quantitative Impact: The Hard Numbers

The financial impact of the relationship is not merely speculative; it is supported by concrete metrics that demonstrate a massive injection of market attention and consumer spending directed at Kelce and his associated brands.

• Equivalent Brand Value: Financial analysts and marketing firms estimate that the relationship generated over $330 million in equivalent brand value for the Kansas City Chiefs and the NFL in just a matter of months.⁸ This figure represents the media exposure that brands would have had to pay for to achieve a similar level of visibility.⁴¹
• Merchandise Sales: The most direct measure of his personal brand surge was seen in merchandise sales. Following Swift’s first appearance at a Chiefs game in September 2023, sales of Kelce’s No. 87 jersey skyrocketed by nearly 400%, vaulting him from a top-10 seller to one of the top five best-selling players in the entire NFL.⁴
• Viewership and Demographics: Games attended by Swift consistently broke viewership records. Her presence was a significant factor in attracting millions of new viewers to the league, particularly within female demographics, with viewership among women aged 12-17 rising notably.⁸

These data points provide the direct evidence linking the relationship to the repricing of his endorsement value. The surge in visibility and the expansion of his audience made him exponentially more valuable to corporate partners, justifying the leap from a $5 million annual endorsement portfolio to one valued at $35 million.

4.2 Qualitative Impact: The Brand Repositioning

Beyond the numbers, the “Swift Effect” triggered a profound qualitative shift in Kelce’s brand identity. It transformed him from a well-known NFL star, famous primarily within the world of sports, into a “crossover celebrity” and “lifestyle icon” with legitimate influence in entertainment, fashion, and global pop culture.⁸ He became the second most-read-about entertainment topic in the world, behind only Swift herself.²⁹

This dynamic is a textbook example of “human co-branding,” where two powerful individual brands merge to create a new entity whose combined reach and appeal are greater than the sum of its parts.²⁴ Prior to the relationship, Kelce’s commercial appeal was largely confined to brands targeting a male-dominated, sports-focused demographic. The relationship acted as a key, unlocking access to a completely new and vast audience: a global, female-skewing, non-sports-focused consumer base.⁴⁰ This demographic expansion made him an attractive partner for a much wider and more lucrative array of brands in sectors like high fashion, lifestyle products, and mainstream consumer goods. The “Swift Effect” was therefore not just an amplifier; it was a fundamental catalyst that repositioned his brand in the market, allowing him to command higher fees and attract a more diverse set of commercial opportunities.

Section 5: Synthesis and Strategic Outlook

The culmination of Travis Kelce’s on-field success, media dominance, and strategic investments is a robust and diversified financial portfolio. This final section consolidates these findings to validate his $90 million net worth and provides a forward-looking analysis of his wealth trajectory, which appears poised for significant growth even after his retirement from the NFL.

5.1 Consolidated Financial Profile: Validating the $90 Million Net Worth

By synthesizing the data from the preceding sections, it is possible to construct a consolidated financial profile that substantiates the widely reported $90 million net worth figure. The table below provides a high-level estimate of his assets and liabilities, demonstrating how the various components of his portfolio contribute to his overall valuation.

Table 4: Consolidated Net Worth Estimate as of Q3 2025

Category	Component	Estimated Value	Basis for Valuation / Notes	Source(s)
ASSETS
	Liquid Assets	~$25-35M	Estimated post-tax, post-expense cash from career earnings and recent income from endorsements/media.	2
	Equity Investments	~$20-30M	Based on stakes in Alpine F1 (significant appreciation), Hydrow, Garage Beer, and other ventures. Value is dynamic.	4
	Owned Businesses	~$30-40M	Enterprise value of New Heights (based on $100M+ deal), Tru Kolors, Hilo, Kelce Jam, and 1587 Prime.	2
	Real Estate	~$7-10M	Market value of $6M KC mansion and other potential properties.	12
	Luxury Assets	~$2-3M	Estimated value of luxury car collection and other personal property.	1
	Total Estimated Assets		~$84-118M
LIABILITIES
	Mortgages & Debts	~($5-10M)	Estimated liabilities against real estate and other ventures.	General Financial Practice
NET WORTH
	ESTIMATED NET WORTH		~$79-108M	Consensus figure of $90M falls squarely within this calculated range.

Disclaimer: This table is an estimate based on publicly available data and financial modeling. Actual values may vary. The purpose is to demonstrate the plausibility of the $90 million figure based on known assets and income streams.

5.2 Future Trajectory: The Post-NFL Mogul

Travis Kelce is currently in the twilight of his playing career, with retirement being a natural topic of discussion for a player his age.³⁸ However, his financial future is uniquely insulated from his eventual departure from the gridiron. Unlike many athletes whose primary income ceases upon retirement, Kelce’s largest and fastest-growing revenue streams—media and business ownership—are designed for longevity.

His career path is aligning not with that of a traditional athlete-turned-pundit, but with that of an athlete-turned-media-mogul, following the blueprint established by figures like Michael Strahan and Dwayne “The Rock” Johnson. The New Heights podcast is a self-owned media company, not just a show. His equity investments are structured to provide passive income and capital appreciation for decades. His owned brands are scalable assets that can grow independently of his personal celebrity. His successful forays into television hosting have opened a viable and lucrative career path in mainstream entertainment.

Consequently, his retirement from the NFL will likely represent not a financial cliff, but a strategic pivot. It will free up his time and energy to focus on his higher-margin, more scalable off-field ventures. It is plausible that his annual earning potential could actually increase post-retirement as he dedicates himself fully to managing “Kelce Enterprises.”

5.3 Strategic Recommendations and Conclusion

Modern wealth management for high-profile athletes focuses on mitigating the risks of short earning windows and financial exploitation while maximizing opportunities for brand monetization.⁴⁶ Kelce has already mastered many of these principles, but to ensure long-term growth and preservation of his empire, a few strategic steps are paramount.

First, the formal institutionalization of his various interests under a single holding company, such as “Kelce Enterprises,” would be a logical next step. This would streamline management, optimize tax strategies, and create a more cohesive structure for future investments and ventures.

Second, he should continue the strategic shift from one-off endorsement fees to taking equity in partner brands whenever possible. This aligns long-term interests and allows him to capture a greater share of the value he helps create, a core principle of modern athlete wealth building.

Finally, leveraging his significant platform for philanthropic endeavors through the Kelce Brothers Foundation and initiatives like the Ignition Lab will be crucial for building a lasting legacy.³⁹ Philanthropy not only provides personal fulfillment but also enhances brand value and public goodwill, creating a virtuous cycle.

In conclusion, Travis Kelce’s $90 million net worth is not a final score but a snapshot of a dynamic and rapidly expanding financial empire. It is the result of a meticulously executed strategy to convert on-field excellence into durable, diversified off-field assets. He has successfully transitioned from an NFL star to a media magnate and a savvy investor, establishing a blueprint for the 21st-century athlete-mogul. His future financial trajectory, powered by his media and business ventures, is poised to eclipse even his historic achievements on the football field.

Works cited

1. Travis Kelce’s Net Worth in 2025 & Why It’s Likely to Climb – Parade, accessed on August 9, 2025, https://parade.com/celebrities/travis-kelce-net-worth
2. Travis Kelce Net Worth – Investopedia, accessed on August 9, 2025, https://www.investopedia.com/travis-kelce-net-worth-8348289
3. Top 10 Richest Football Players — A Net Worth Breakdown | Brand …, accessed on August 9, 2025, https://www.brandvm.com/post/top-10-richest-football-players
4. How Much Does Travis Kelce Make? Inside the NFL Player’s Net Worth and Earnings (From Football, Podcasts and Beyond!) – People Magazine, accessed on August 9, 2025, https://people.com/travis-kelce-net-worth-nfl-endorsements-8783316
5. Football star Travis Kelce’s net worth is quite impressive – Greenlight, accessed on August 9, 2025, https://greenlight.com/learning-center/fun-facts/travis-kelce-net-worth
6. New Heights Podcast Revenue: How Much Money Do Travis Kelce …, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/how-much-money-do-travis-kelce-and-the-kelce-brothers-podcast-new-heights-make-a-deep-dive-into-their-big-annual-revenue/articleshow/117121912.cms
7. Travis Kelce – Forbes, accessed on August 9, 2025, https://www.forbes.com/profile/travis-kelce/
8. How Taylor Swift hijacked the NFL spotlight and turned Travis Kelce into a billion-dollar brand – Times of India, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/how-taylor-swift-hijacked-the-nfl-spotlight-and-turned-travis-kelce-into-a-billion-dollar-brand/articleshow/122966540.cms
9. Travis Kelce Net Worth 2025 & Life Story: NFL Superstar or Business Mogul | Brand Vision, accessed on August 9, 2025, https://www.brandvm.com/post/travis-kelce-net-worth-2025-life-story
10. Travis Kelce – Spotrac.com, accessed on August 9, 2025, https://www.spotrac.com/widget/player/12344/?track=false
11. Travis Kelce | NFL Contracts & Salaries | Spotrac.com, accessed on August 9, 2025, https://www.spotrac.com/nfl/player/_/id/12344/travis-kelce
12. Millionaire outside of football: This is Travis Kelce’s business that makes him a fortune, accessed on August 9, 2025, https://en.as.com/nfl/millionaire-outside-of-footbal-this-is-travis-kelces-business-that-makes-him-a-fortune-n/
13. 2024 Tight End Contract Average Rankings – Spotrac.com, accessed on August 9, 2025, https://www.spotrac.com/nfl/rankings/player/_/year/2024/position/te/sort/contract_average
14. NFL Contracts – Spotrac.com, accessed on August 9, 2025, https://www.spotrac.com/nfl/contracts
15. George Kittle | NFL Contracts & Salaries | Spotrac.com, accessed on August 9, 2025, https://www.spotrac.com/nfl/player/_/id/21888/george-kittle
16. Wealthiest active NFL players and their eye-popping net worths: from Patrick Mahomes to Travis Kelce – HELLO! magazine, accessed on August 9, 2025, https://www.hellomagazine.com/celebrities/822424/wealthiest-active-nfl-players-and-their-eye-popping-net-worths-from-patrick-mahomes-to-aaron-rodgers/
17. Top 10 Richest NFL Players Ever – Casino.org, accessed on August 9, 2025, https://www.casino.org/blog/top-10-richest-nfl-players/
18. Lamar Jackson – Forbes, accessed on August 9, 2025, https://www.forbes.com/profile/lamar-jackson/
19. Amazon Paying Travis Kelce Roughly NFL Salary for Podcast – Front Office Sports, accessed on August 9, 2025, https://frontofficesports.com/travis-kelce-jason-kelce-amazon-podcast/
20. Report: Kelce brothers seeking $100M deal for ‘New Heights’ podcast, accessed on August 9, 2025, https://www.sportsbusinessjournal.com/Articles/2024/07/30/kelce-brothers-new-heights-podcast-looking-for-deal/
21. Temple University business school’s case study details the personal branding of the recently retired Jason Kelce, accessed on August 9, 2025, https://news.temple.edu/news/2024-03-13/temple-university-business-school-s-case-study-details-personal-branding-recently
22. Sports Podcasts Score Big: Kelce Brothers’ Podcast Is Latest in Series of Big Money Deals, accessed on August 9, 2025, https://www.sportsvideo.org/2024/09/05/sports-podcasts-score-big/
23. timesofindia.indiatimes.com, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/how-much-money-do-travis-kelce-and-the-kelce-brothers-podcast-new-heights-make-a-deep-dive-into-their-big-annual-revenue/articleshow/117121912.cms#:~:text=NFL%20players%20Travis%20and%20Jason,annually%2C%20surpassing%20their%20NFL%20salaries.
24. How The Kelce Brothers Built a Content Empire: Lessons in Athlete Influencer Marketing, accessed on August 9, 2025, https://goatagency.com/blog/kelce-brothers-influencer-marketing/
25. Travis Kelce’s appealing personal brand laying foundation for post-playing career, accessed on August 9, 2025, https://www.sportsbusinessjournal.com/Articles/2024/01/29/kansas-city-chiefs-travis-kelce-san-francisco-49ers-marketing/
26. Travis Kelce Net Worth: How Much is the NFL Star Worth in April 2025? – Benzinga, accessed on August 9, 2025, https://www.benzinga.com/personal-finance/25/04/44937198/travis-kelce-net-worth-how-much-is-the-nfl-star-worth-in-april-2025
27. Top Endorsement Deals in the NFL: Players Who Are Raking in Millions – Times of India, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/top-endorsement-deals-in-the-nfl-players-who-are-raking-in-millions/articleshow/113170574.cms
28. Taylor Swift’s Boyfriend Travis Kelce Gets Major Brand Deals Following Super Bowl, accessed on August 9, 2025, https://www.designrush.com/news/travis-kelce-gets-over-50-brand-deals-following-super-bowl
29. How Tayvis Became a Marketing Super Power, accessed on August 9, 2025, https://www.vimarketingandbranding.com/how-tayvis-became-a-marketing-super-power/
30. Chiefs, 49ers Battle It Out On The Gridiron — And In Venture World – Crunchbase News, accessed on August 9, 2025, https://news.crunchbase.com/venture/chiefs-49ers-startup-investors-kelce-mahomes/
31. Patrick Mahomes, Travis Kelce, Anthony Joshua and Rory McIlroy among host of sports stars to join Alpine’s investor group | Formula 1®, accessed on August 9, 2025, https://www.formula1.com/en/latest/article/patrick-mahomes-travis-kelce-anthony-joshua-and-rory-mcilroy-among-host-of.3J4ua82zLZnEDJuM5Cegpe
32. Patrick Mahomes and Travis Kelce land major financial win with $1.5 Billion boost after $218M Alpine F1 investment | NFL News – Times of India, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/patrick-mahomes-and-travis-kelce-land-major-financial-win-with-1-5-billion-boost-after-218m-alpine-f1-investment/articleshow/115702175.cms
33. Breaking down combined net worth of Taylor Swift and Travis Kelce – Prestige Hong Kong, accessed on August 9, 2025, https://www.prestigeonline.com/id/lifestyle/wealth-management/taylor-swift-travis-kelce-net-worth-2024/
34. Travis Kelce – Complete List of Endorsements – Booking Agent Info, accessed on August 9, 2025, https://bookingagentinfo.com/celebrity/travis-kelce/endorsements/
35. Travis Kelce and Patrick Mahomes Spearhead a New Team-Boosting Tradition in the Chiefs Locker Room, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/travis-kelce-and-patrick-mahomes-spearhead-a-new-team-boosting-tradition-in-the-chiefs-locker-room/articleshow/123169549.cms
36. Travis Kelce’s net worth in 2025: Is the NFL star actually richer than Taylor Swift, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/travis-kelces-net-worth-in-2025-is-the-nfl-star-actually-richer-than-taylor-swift/articleshow/122248377.cms
37. Taylor Swift and Travis Kelce go house hunting — Are wedding bells next? Here’s what insiders revealed – The Economic Times, accessed on August 9, 2025, https://m.economictimes.com/news/international/us/taylor-swift-and-travis-kelce-go-house-hunting-are-wedding-bells-next-heres-what-insiders-revealed/articleshow/123146214.cms
38. Taylor Swift and Travis Kelce Are ‘Spotted House Shopping’ Together in Cleveland Suburb—Sparking Furious Speculation Among Fans – Realtor.com, accessed on August 9, 2025, https://www.realtor.com/news/celebrity-real-estate/taylor-swift-travis-kelce-house-shopping-cleveland-ohio/
39. Travis Kelce’s Off-Field Empire: How the NFL Star Makes His Millions – CEO Today, accessed on August 9, 2025, https://www.ceotodaymagazine.com/2025/02/travis-kelces-off-field-empire-how-the-nfl-star-makes-his-millions/
40. “The Taylor Swift Effect” and Its Impact on NFL Jersey Sales – Scrappy Apparel, accessed on August 9, 2025, https://scrappyapparel.com/blog/the-taylor-swift-effect/
41. Taylor Swift brings a billion dollars of publicity to NFL, according to marketing firm – Reddit, accessed on August 9, 2025, https://www.reddit.com/r/TaylorSwift/comments/1ixyd2y/taylor_swift_brings_a_billion_dollars_of/
42. Love story or brand strategy? How Taylor Swift’s romance is scoring touchdowns for the NFL, accessed on August 9, 2025, https://brandfinance.com/insights/love-story-or-brand-strategy-how-taylor-swifts-romance-is-scoring-touchdowns-for-the-nfl
43. NFL fans divided: Did Taylor Swift save football ratings or ruin the sport’s authenticity by dating Travis Kelce?, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/nfl-fans-divided-did-taylor-swift-save-football-ratings-or-ruin-the-sports-authenticity-by-dating-travis-kelce/articleshow/123117899.cms
44. 5 marketing lessons from the Taylor Swift and Travis Kelce romance | Clemson News, accessed on August 9, 2025, https://news.clemson.edu/5-marketing-lessons-from-the-taylor-swift-and-travis-kelce-romance/
45. Travis Kelce’s blunt retirement answer at 36 sparks fan reaction, accessed on August 9, 2025, https://timesofindia.indiatimes.com/sports/nfl/news/travis-kelces-blunt-retirement-answer-at-36-sparks-fan-reaction/articleshow/123150697.cms
46. 6 Ways Wealth Management for Professional Athletes Is Different Than Normal Wealth Management | Asset Preservation, accessed on August 9, 2025, https://www.apsitaxes.com/blog/how-wealth-management-for-professional-athletes-is-different
47. Financial Planning for Professional Athletes: Best Practices – Farther, accessed on August 9, 2025, https://www.farther.com/resources/foundations/financial-planning-for-professional-athletes-best-practices
48. Travis Kelce takes precise marketing strategy entering 2024 season, accessed on August 9, 2025, https://www.sportsbusinessjournal.com/Articles/2024/09/06/travis-kelce-marketing-2024-season-preview/
49. Travis Kelce signed multiyear endorsement deal with grocer Hy-Vee, accessed on August 9, 2025, https://www.sportsbusinessjournal.com/Daily/Issues/2021/08/06/Marketing-and-Sponsorship/Kelce/