Table of Contents
I. Executive Summary: The Upchurch Dichotomy
A financial inquiry into the net worth of “Upchurch” reveals a complex landscape, as the name is associated with several distinct public figures and business entities.
This report does not attribute a single net worth figure to the name but rather provides a detailed, separate analysis of the two most prominent individuals identified in the available data.
These are Michael W.
Upchurch, a high-ranking corporate executive, and Ryan Upchurch, a popular independent musician and digital content creator.
Their financial profiles represent a fundamental contrast in wealth accumulation strategies: one built on traditional corporate equity and the other on a modern, multi-faceted entrepreneurial model.
The key findings of this analysis are as follows:
- Michael W. Upchurch, a former executive and Chief Financial Officer, possesses an estimated net worth of at least $9 million as of August 2025.1 This valuation is primarily derived from his significant holdings in publicly traded companies, notably Kansas City Southern (KSU) and WillScot Holdings Corp (WSC). A deeper examination of his insider transactions indicates that this figure is a conservative baseline, as a single stock sale in late 2021 yielded approximately $11 million, suggesting his total wealth is likely substantially higher.1
- Ryan Upchurch, the musician, had an estimated net worth of $5 million as of late 2021.2 His financial success is rooted in a diversified portfolio of income streams that includes digital music streaming, YouTube channel monetization, a robust direct-to-consumer merchandise brand, and revenue from live performance tours. It is important to note that this valuation is now several years old and does not account for recent business developments, such as the cancellation of his major 2025 tour, which would have a material impact on his current financial standing.3
The analysis concludes that while both individuals have achieved significant financial success, the sources of their wealth and the underlying mechanisms for its generation are entirely different.
One is a product of corporate structure and public market dynamics, while the other is a product of brand building, digital influence, and a direct relationship with a dedicated consumer base.
II. The Corporate Executive: Michael W. Upchurch’s Financial Profile
Michael W.
Upchurch’s financial standing is a textbook example of wealth accumulated through executive-level corporate positions and strategic investment.
His career as the EVP and CFO of Kansas City Southern (KSU) and his role as a Director of WillScot Holdings Corp (WSC) have provided him with substantial equity and compensation, which form the core of his verifiable net worth.
Detailed Analysis of Assets and Holdings
Based on public filings, Michael W.
Upchurch’s net worth is estimated to be at least $9 million as of August 2025.1
This figure is derived from the valuation of his reported stock holdings, which are required to be disclosed to the Securities and Exchange Commission (SEC) due to his insider status.
The majority of this wealth is tied to his position in Kansas City Southern, reflecting the traditional model of executive compensation heavily weighted toward company stock.
The data indicates that his primary asset is his ownership of 27,322 shares of Kansas City Southern (KSU) stock.
As of a valuation date of October 21, 2021, these shares were valued at $8,021,466, with a per-share price of $293.59.
This single holding represents 91.64% of his known stock portfolio, a highly concentrated position that demonstrates a strong alignment with the company’s performance.1
His secondary holding is in WillScot Holdings Corp (WSC), where he serves as a Director.
He owns 29,655 shares of WSC, which were valued at $731,885 as of December 14, 2021, with a per-share price of $24.68.
This position accounts for the remaining 8.36% of his public stock portfolio, diversifying his holdings to a smaller degree.1
Insider Transactions and Strategic Financial Maneuvers
A comprehensive financial assessment requires looking beyond a static snapshot of assets.
The research materials reveal a critical piece of information: a significant insider transaction that fundamentally alters the interpretation of his net worth.
On the same date as his KSU holding valuation, October 21, 2021, Michael W.
Upchurch executed a substantial sale of 37,845 KSU shares, which brought him approximately $11 million.1
This transaction is not included in the “Latest Holdings Summary” but is a separate, major event that demonstrates a significant cash inflow.
This detail is essential because it suggests the reported net worth of “at least $9 million” is a very conservative estimate.
The $11 million from the KSU stock sale would have been converted into liquid assets (cash), which are not typically included in a public holdings summary.
Therefore, his total wealth, accounting for the remaining stock portfolio and the cash from the sale, would be considerably higher than the stated minimum.
The subsequent purchase of 10,000 WSC shares on December 14, 2021, for approximately $384,300, can be seen as a strategic reinvestment of a small portion of the capital generated from the KSU sale.1
This pattern of transactions highlights the dynamic nature of an executive’s wealth, which is actively managed through a combination of holding, selling, and reinvesting assets.
To provide a clear overview, the following table summarizes Michael W.
Upchurch’s known stock holdings and recent transactions.
| Ticker | Company | Role | Shares Owned | Current Value ($) | Latest Transaction Date | Transaction Value ($) |
| KSU | Kansas City Southern | EVP & CFO | 27,322 | 8,021,466 | 2021-10-21 | 11,000,000 (Sale) |
| WSC | WillScot Holdings Corp | Director | 29,655 | 731,885 | 2021-12-14 | 384,300 (Buy) |
The total value of his current holdings combined is $8,753,351, which is below the stated “at least $9 million” figure.1
The discrepancy is likely due to the inclusion of other minor assets or a slight rounding in the estimate.
However, the key takeaway is that the wealth generated from the $11 million stock sale, a significant capital event, must be considered in any complete assessment of his financial position.
III. The Creative Entrepreneur: Ryan Upchurch’s Financial Profile
In stark contrast to his corporate namesake, Ryan Upchurch’s net worth is derived from a diverse and entrepreneurial business model centered on his brand as a musician and content creator.
While a 2021 estimate placed his net worth at $5 million, a full understanding of his financial picture requires a detailed look at his various revenue streams and their associated complexities.2
Analysis of Music and Streaming Revenue
Music streaming platforms serve as a foundational, high-volume revenue source for Ryan Upchurch.
His Spotify profile boasts a substantial audience, with over 1.7 million monthly listeners and a total of more than 2.3 billion streams across all tracks.2
This massive volume of streams translates into a significant, albeit low-margin, income stream.
According to industry data, artists typically earn an average payout of $0.003 to $0.005 per stream on Spotify.6
By applying this range to the reported daily stream count of 506,572, a conservative estimate of his gross earnings can be calculated.
This daily activity projects to an annual gross income of approximately
$554,435 to $924,248 from Spotify alone.
This figure is calculated before the cut taken by distributors and labels, which can vary widely for an independent artist.6
The table below illustrates the projected annual earnings based on this data.
| Metric | Calculation | Projected Annual Earnings |
| Daily Streams | 506,572 | |
| Annual Streams | 506,572×365=184,800,780 | |
| Low-End Payout | 184,800,780×0.003 | $554,402 |
| High-End Payout | 184,800,780×0.005 | $924,004 |
| Projected Range | $554,402 to $924,004 |
One notable point of interest concerns his RIAA certifications.
On his YouTube channel, Ryan Upchurch repeatedly claims to have achieved “numerous RIAA certifications in music, some gold some platinum”.8
However, a review of the provided search results from the official RIAA database does not list his name or any of his songs.10
This inconsistency highlights a common challenge in the modern music industry, where self-reported metrics and claims may not always align with official, third-party verification.
This potential discrepancy between public-facing statements and verifiable data is an important factor in any financial assessment of a digital-era celebrity.
YouTube Channel Monetization
Ryan Upchurch’s career began on YouTube, and the platform remains a major component of his brand.
His channel, “@UpchurchOfficial,” has amassed an impressive 3.32 million subscribers and a staggering 2.51 billion total video views.14
Given these metrics, one might expect a commensurate level of ad revenue.
However, online earnings calculators estimate his annual income from YouTube to be a much more modest
$43,800 to $136,634.15
This seemingly low figure, in relation to the massive view count, demonstrates a key dynamic of the creator economy.
YouTube earnings are not based solely on the number of views but on ad impressions and a metric known as CPM (Cost Per Mille, or cost per thousand views).17
The CPM can vary significantly depending on the video’s niche, the audience’s demographics, and the length of the content.16
It is likely that Ryan Upchurch’s content, while popular, operates in a niche with a lower CPM compared to high-paying categories like finance or technology.17
Furthermore, many of his billions of views may be on older videos that are no longer monetized or on shorter-form content that generates less ad revenue.
The primary function of his YouTube channel, therefore, appears to be as a powerful marketing tool to build a loyal fanbase, which can then be monetized through more profitable channels, such as merchandise sales and concert tickets.
Merchandise and Public Appearances
The most significant and likely most profitable component of Ryan Upchurch’s business is his direct-to-consumer merchandise operation.
His brand, with its “RHEC” (“Raise Hell Eat Cornbread”) and “Creek Squad” logos, is sold through his own official store and on various third-party platforms like Merchbar and Redbubble.18
The product range is extensive, encompassing vinyl records, apparel like shirts and sweatshirts, and home goods.18
This direct-to-fan model allows him to capture a larger percentage of the profits compared to the low margins of digital streaming.
The success of this venture is a hallmark of a modern independent artist who leverages a digital following to build a profitable, tangible brand.
Another critical component of an artist’s income is revenue from live performances.
Ryan Upchurch had a major event planned for 2025, dubbed “The Civil Tour,” with dates scheduled across numerous states from August to October.3
However, the research indicates that this tour has been officially “Cancelled”.3
The reason for the cancellation is not provided in the primary documents.23
The cancellation of a major tour represents a significant blow to an artist’s annual income, as live performances are often the most lucrative aspect of a music career.25
This event underscores the inherent risks and unpredictability of an income stream that is central to the independent music business model.
IV. Other “Upchurch” Entities: The Contextual Landscape
To provide a fully comprehensive response, it is important to briefly acknowledge other notable entities associated with the name “Upchurch” that do not have publicly available personal net worth data.
- Upchurch & Corn Advisors: This is a financial advisory firm with a partner named David Upchurch.26 The firm provides services such as investment management, wealth planning, and estate planning to clients, but no personal financial details for its partners are provided.
- Upchurch US: This is a large-scale building solutions and facility management company founded in 1970.28 The company, which is described as a national leader with over 750 employees, operates across various industries from data centers to universities.28 While this is a substantial business, the research does not contain any information regarding the personal net worth of its principals or owners.
V. Final Synthesis and Concluding Insights
The query regarding the net worth of “Upchurch” has been thoroughly addressed by examining the financial data of the distinct individuals and businesses bearing the name.
A final synthesis provides a clear and definitive summary of the findings.
The net worth of Michael W.
Upchurch, a corporate executive, is conservatively estimated at $9 million as of August 2025.1
This figure is derived from his public stock holdings, with a notable caveat that a prior stock sale of approximately $11 million suggests his actual total wealth is considerably higher.1
His financial profile is a testament to the traditional model of wealth accumulation through executive leadership, corporate equity, and strategic financial management.
The net worth of Ryan Upchurch, the musician, was estimated at $5 million in 2021.2
His financial standing is built on a diversified and volatile business model that relies on revenue from music streams, merchandise sales, and live appearances.
The most profitable components of this model are likely his direct-to-consumer merchandise sales, which circumvent the low margins of streaming platforms.
The recent cancellation of his 2025 tour represents a substantial financial disruption that would not be reflected in the outdated 2021 net worth estimate, highlighting the fragility and unpredictability of an artist’s income.3
In conclusion, the name “Upchurch” is a fascinating case study in modern wealth generation.
It simultaneously represents a top-tier corporate executive whose wealth is a function of public markets and an independent artist whose success is built on a direct, entrepreneurial relationship with his audience.
A complete and accurate answer to the user’s query requires an analysis that distinguishes between these two disparate financial journeys, providing not just a number, but also the context and mechanisms that produce it.
Works cited
- Michael W Upchurch Net Worth (2025) – GuruFocus, accessed on August 8, 2025, https://www.gurufocus.com/insider/20771/michael-w-upchurch
- Ryan Upchurch Net Worth 2022 | Income & salary history – Security Boulevard, accessed on August 8, 2025, https://securityboulevard.com/2021/11/ryan-upchurch-net-worth-2022-income-salary-history/
- Ryan Upchurch Tickets, 2025-2026 Concert Tour Dates | Ticketmaster, accessed on August 8, 2025, https://www.ticketmaster.com/ryan-upchurch-tickets/artist/2227814
- Events — Amp At Las Colonias Park, accessed on August 8, 2025, https://www.theampgj.com/upcomingevents
- Upchurch – Spotify Top Songs – Kworb.net, accessed on August 8, 2025, https://kworb.net/spotify/artist/2pSObt5Fk8izuX8ZfI3jRn_songs.html
- How much money can you earn from Spotify streams in 2025? – Blog – Matchfy.io, accessed on August 8, 2025, https://blog.matchfy.io/how-much-does-spotify-pay-per-stream-in-2025-a-complete-guide-for-independent-artists/
- Spotify Royalties Calculator: Most Accurate (August 2025) – SoundCampaign, accessed on August 8, 2025, https://soundcamps.com/spotify-royalties-calculator/
- Ryan Upchurch – YouTube, accessed on August 8, 2025, https://www.youtube.com/@UpchurchOfficial/playlists
- Ryan Upchurch – YouTube, accessed on August 8, 2025, https://www.youtube.com/channel/UCaQVx6CxQNmQktFQ-_jxmzQ
- Gold & Platinum – RIAA, accessed on August 8, 2025, https://www.riaa.com/gold-%20platinum/?adv=SEARCH&ar=ice-t&award=&category=&col=certification_date&ord=asc
- Gold & Platinum – RIAA, accessed on August 8, 2025, https://www.riaa.com/gold-%20platinum/?col=highest_level&col=label&ord=desc
- Gold & Platinum – RIAA, accessed on August 8, 2025, https://www.riaa.com/gold-platinum/?tab_active=default-award&se=Empire&col=artist&ord=asc
- Gold & Platinum – RIAA, accessed on August 8, 2025, https://www.riaa.com/gold-platinum/
- Ryan Upchurch – YouTube, accessed on August 8, 2025, https://www.youtube.com/channel/UCaQVx6CxQNmQktFQ-_jxmzQ/about
- Ryan Upchurch’s Subscriber Count, Stats & Income – vidIQ YouTube Stats, accessed on August 8, 2025, https://vidiq.com/youtube-stats/channel/UCaQVx6CxQNmQktFQ-_jxmzQ/
- YouTube Money Calculator (Updated for 2025) – Views4You, accessed on August 8, 2025, https://views4you.com/tools/youtube-money-calculator/
- YouTube Money Calculator 2025 – Estimate Your YouTube Earnings – LiveReacting, accessed on August 8, 2025, https://www.livereacting.com/tools/youtube-money-calculator
- Upchurch Merch & Gifts for Sale – Redbubble, accessed on August 8, 2025, https://www.redbubble.com/shop/upchurch
- Upchurch RHEC Products – Redneck Nation, accessed on August 8, 2025, https://rednecknationstrong.com/upchurch-rhec/
- Upchurch Store: Official Merch & Vinyl – Merchbar, accessed on August 8, 2025, https://www.merchbar.com/country-americana/upchurch
- Upchurch Merch rhec T-Shirts sold by Haroon | SKU 103830031 – Printerval, accessed on August 8, 2025, https://printerval.com/upchurch-merch-rhec-t-shirts-p103830031
- Upchurch Tour 2025: The Civil, accessed on August 8, 2025, https://upchurchtour2025.com/
- Upchurch CANCELS Tour & DROPPED DOOIN EVEN MORE RAPPIN’ (AUDIO) REACTION VIDEO – YouTube, accessed on August 8, 2025, https://www.youtube.com/watch?v=PMXtdAvTRJ4
- The Diagnosis, the Decision and the Rest of My Life – Sports Illustrated, accessed on August 8, 2025, https://www.si.com/college/oklahoma/football/the-diagnosis-the-decision-and-the-rest-of-my-life-01k18zrtrs2k
- Tour Rich, Bank Broke: This Is The Price Your Fave Artists Pay To Hit The Stage – Essence, accessed on August 8, 2025, https://www.essence.com/celebrity/how-much-artists-make-on-tour/
- Upchurch & Corn Advisors: Home, accessed on August 8, 2025, https://www.upcoadvisors.com/
- Financial Planning – Upchurch & Corn Advisors, accessed on August 8, 2025, https://www.upcoadvisors.com/products-services/financial-planning
- Upchurch – Predictable, Reliable Building Lifecycle Solutions, accessed on August 8, 2025, https://upchurchus.com/
- Weldon Contractors – Upchurch, accessed on August 8, 2025, https://upchurchus.com/about-us/weldon-contractors/
