Table of Contents
Executive Summary: The Financial Trajectory of Jamie Siminoff
Jamie Siminoff’s financial standing primarily reflects his success as a serial entrepreneur, with his estimated net worth largely stemming from the transformative acquisition of Ring by Amazon.
His career demonstrates a strategic vision and a willingness to undertake calculated risks, which have consistently led to significant wealth creation.
Key financial milestones include the multi-billion dollar Ring exit, the successful acquisition of his earlier venture PhoneTag, and the more recent sale of Honest Day’s Work to Latch (now DOOR).
Beyond these major liquidity events, Siminoff actively engages as an angel investor and has made unique community-focused investments, further diversifying his financial and social capital.
Current estimates place his net worth in the range of $300 million to $350 million, a figure that represents an informed estimate given the complexities of valuing private company holdings and intricate acquisition structures.
His professional focus is currently evolving, as he transitions from an executive role at Latch/DOOR to an advisory capacity, signaling a new phase in his entrepreneurial journey.
1. Introduction: The Entrepreneurial Journey of Jamie Siminoff
Jamie Siminoff is recognized as a lifelong inventor and a mission-driven entrepreneur, whose career is marked by a consistent drive to innovate and solve real-world problems.
His academic foundation, a Bachelor of Science in Entrepreneurship from Babson College, appears to have instilled a strategic and innovative mindset that has been evident throughout his professional life.1
This educational background laid the groundwork for his innate ability to identify market gaps and develop technological solutions to address them, a recurring pattern in his subsequent ventures.
His entrepreneurial journey notably began with PhoneTag, a company he founded in 2003.3
PhoneTag gained recognition for pioneering the “world’s first voicemail-to-text company”.1
This early venture showcased his pioneering spirit in communication technology, demonstrating an ability to transform an everyday inconvenience—listening to voicemails—into a streamlined, text-based solution.
The successful establishment and eventual acquisition of PhoneTag, while its financial terms were undisclosed 4, served as a crucial early validation of his business acumen.
This experience likely provided foundational capital and invaluable experience, setting the stage for more ambitious projects that would follow.
A recurring theme across Siminoff’s ventures, from PhoneTag to Ring and Honest Day’s Work, is a steadfast commitment to identifying and resolving common challenges through technological innovation.
PhoneTag, for instance, streamlined voicemail management by converting messages to text.1
Similarly, Ring addressed home security concerns with its pioneering Wi-Fi video doorbell.1
Honest Day’s Work aimed to empower residential service providers with technology to enhance their independence and profitability.5
This consistent focus on practical, user-centric solutions suggests that his ventures are built upon strong market demand and clear utility, which are pivotal for achieving product-market fit and ultimately, high valuations.
This approach minimizes the risk associated with developing technologies without a defined problem, a frequent pitfall for emerging companies.
Such a strategic orientation towards innovation likely underpins the long-term viability and eventual acquisition appeal of his companies, as they offer tangible value that makes them attractive targets for integration into larger corporate ecosystems.
2. The Cornerstone of Wealth: The Ring Acquisition
The narrative of Ring, the primary driver of Jamie Siminoff’s substantial wealth, began in 2011.
Working from his garage, Siminoff invented what would become the world’s first Wi-Fi video doorbell, initially branded as Doorbot.1
This humble origin underscores the entrepreneurial spirit that can lead to multi-billion dollar enterprises.
An early and widely publicized challenge in Ring’s journey was Siminoff’s appearance on ABC-TV’s “Shark Tank” in 2013.
He sought a $700,000 investment for a 10% stake in his company, but the “sharks weren’t convinced” by his pitch, and no deal was made.6
This rejection, in retrospect, represents a significant missed opportunity for the investors, as that 10% stake would later be valued at over $100 million following the Amazon acquisition.6
This outcome serves as a powerful testament to Siminoff’s foresight and resilience, demonstrating that true market potential can be difficult to discern in its nascent stages, and an entrepreneur’s unwavering belief and execution, even in the face of rejection, can ultimately define success.
A critical strategic decision that profoundly impacted Ring’s trajectory was the acquisition of the Ring.com domain name in 2014.
Despite the company (then Doorbot) having a mere $187,000 in its bank account, Siminoff boldly committed to a $1 million purchase for the domain.
The deal involved an upfront payment of $187,000, effectively draining his company’s funds, with the remaining $825,000 to be paid over two years.6
This audacious move was met with considerable skepticism, with critics reportedly telling him he “was an idiot who had just bankrupted the company!”.6
However, Siminoff’s conviction proved prescient; he later estimated the domain name’s value to the company to be between $30 million and $50 million, underscoring the immense strategic and branding value of a premium domain.6
The $1 million acquisition of the Ring.com domain name, made when the company was on the brink of financial distress, exemplifies a high-stakes, high-reward entrepreneurial decision that fundamentally transformed the company’s valuation and market appeal.
The acquisition of a highly relevant and memorable domain allowed the company to rebrand from “Doorbot” to “Ring,” instantly conveying its purpose and enhancing its market perception.
This branding strength likely made Ring a more attractive acquisition target for Amazon, contributing to the higher end of the reported acquisition value range.
This case study highlights that for disruptive ventures, strategic, albeit risky, investments in intangible assets like branding and intellectual property can yield exponential returns far beyond their initial cost, becoming a critical determinant of long-term success and exit value.
It illuminates the entrepreneurial trait of deep conviction in one’s vision, even when it defies conventional financial wisdom.
The culmination of Siminoff’s vision and perseverance arrived in 2018 when Amazon acquired Ring, integrating it into its smart home ecosystem as a “whole-home security powerhouse”.1
The acquisition was widely reported to be for “over $1 billion” 6, with specific reports valuing the deal between $1.2 billion and $1.8 billion.7
This transaction marked Amazon’s second-largest acquisition at the time, following the $13.7 billion Whole Foods Market deal.7
This monumental deal not only validated Ring’s success and Siminoff’s product vision but also became the primary catalyst for his substantial personal wealth.8
Table 1: Key Business Ventures and Acquisitions (Part 1: Ring)
Company Name | Founding Year | Key Strategic Event | Year of Event | Value of Event | Acquirer | Acquisition Year | Reported Acquisition Value |
Ring (formerly Doorbot) | 2011 | Ring.com Domain Acquisition | 2014 | $1,000,000 6 | Amazon | 2018 | Over $1 Billion ($1.2B – $1.8B) 6 |
3. Diversification and Continued Ventures
Jamie Siminoff’s entrepreneurial journey extends beyond Ring, encompassing a series of successful ventures that have contributed to his financial growth and diversified his portfolio.
His early success with PhoneTag, founded in 2003, established his innovative capabilities in the communication sector by pioneering voicemail-to-text services.1
PhoneTag was acquired by YouMail Inc. on September 1, 2020.4
While the specific financial terms of this transaction were undisclosed 4, PhoneTag had successfully raised $5.7 million in total funding prior to its acquisition, including a significant $3.5 million angel round in 2007.9
This early exit, though not on the scale of Ring, solidified his reputation as a successful entrepreneur and likely provided initial capital and experience for future endeavors.
Following his success with Ring, Siminoff founded Honest Day’s Work (HDW) in 2021.3
This venture was established with a mission to empower residential service providers—such as housekeepers, dog walkers, and electricians—by enabling their independence and enhancing their profitability through technology.5
HDW was subsequently acquired by Latch, Inc. on July 3, 2023.11
The acquisition was valued at $44.6 million 11, structured as approximately 29.0 million shares of Latch’s common stock (subject to certain time-based and stock performance-based transfer restrictions) and $22.0 million in unsecured promissory notes.5
This transaction represented another significant liquidity event for Siminoff.
As part of the acquisition, 30 HDW team members transitioned to Latch, and Siminoff was initially expected to assume the role of CEO of Latch in 2023.5
Beyond founding and selling companies, Jamie Siminoff has also actively engaged as an angel investor, diversifying his financial portfolio.
His investment activities primarily focus on sectors such as Food and Agriculture and Consumer Goods, with a geographic emphasis on the United States.3
A notable investment in his portfolio is Liquid Death, an internet-first brand offering beverages, which has achieved “unicorn” status.3
Siminoff participated in Liquid Death’s Series A funding round on February 20, 2020, as part of a $9 million investment.3
This demonstrates his continued engagement with the startup ecosystem and his ability to identify promising ventures.
Siminoff’s post-Ring activities illustrate a sophisticated approach to capital deployment and serial entrepreneurship.
The liquidity generated from each successful acquisition, particularly Ring, provided substantial capital.
This capital, combined with his proven entrepreneurial experience and network, enabled him to fund new ventures like HDW and make strategic investments like Liquid Death, which themselves have the potential for significant returns.
This creates a virtuous cycle of wealth creation and deployment.
This pattern is characteristic of highly successful serial entrepreneurs who view liquidity events not as an endpoint but as a means to fuel further innovation and investment.
It highlights how entrepreneurial wealth is often compounded through strategic reinvestment and diversification, rather than simply being a static sum from a single large sale.
A unique aspect of Siminoff’s post-Ring activities includes a significant personal and community investment in rural Missouri.
Since his successful exit from Ring, he has strategically invested in residential and multi-family real estate.2
During an appearance as a Guest Shark, he invested in Moink, a Northeast Missouri meat company.13
This investment led him to discover and subsequently purchase a farm in La Belle, MO, the small town where Moink is headquartered.13
Recognizing La Belle as a “food desert”—an area with limited access to affordable and nutritious food—Siminoff extended his commitment beyond a purely business investment.
He has actively invested in the community by opening a coffee shop, organizing pop-up restaurants, and funding sidewalk updates, aiming to stimulate the local economy and enhance the quality of life for the town’s 600 residents.13
This illustrates a blend of personal interest and philanthropic engagement.
This deep engagement and financial investment in the small town of La Belle, MO, extending beyond a purely commercial interest, reveals a personal commitment to community development and addressing social needs, demonstrating a broader vision for the deployment of wealth.
This aspect of Siminoff’s activities points to a growing trend among successful entrepreneurs to engage in impact investing and local philanthropy.
While not directly adding to his liquid net worth in a traditional sense, these investments represent significant deployed capital and enhance his social capital and public image, potentially attracting further opportunities or partnerships aligned with his values.
It also showcases how entrepreneurial success can be leveraged for broader societal benefit.
Furthermore, Siminoff has chosen St. Louis, Missouri, as the home base for his newest venture, Door.com (which Latch is transitioning into).1
He has publicly praised St. Louis for its robust talent pool, Midwestern values, and its overall quality of life relative to the cost of living, indicating a strategic shift towards emerging tech hubs outside traditional coastal centers.13
Table 1: Key Business Ventures and Acquisitions (Part 2: Other Ventures)
Company Name | Founding Year | Acquirer | Acquisition Year | Reported Acquisition Value | Investment Type | Investment Year | Status |
PhoneTag | 2003 3 | YouMail Inc. | 2020 4 | Undisclosed; Raised $5.7M total funding 4 | N/A | N/A | N/A |
Honest Day’s Work (HDW) | 2021 3 | Latch, Inc. (now DOOR) | 2023 11 | $44.6 Million (~29.0M Latch shares + $22.0M notes) 5 | N/A | N/A | N/A |
Liquid Death | N/A | N/A | N/A | N/A | Angel (Series A) | 2020 3 | Unicorn 3 |
4. Methodology of Net Worth Estimation for Public Figures
The estimation of a public figure’s net worth begins with a fundamental accounting principle: net worth is the total value of an individual’s assets minus their total liabilities.14
Assets considered for high-net-worth individuals are diverse and can include stakes in both public and private companies, extensive real estate holdings, luxury assets such as yachts and private jets, art collections, cash reserves, and various investment portfolios, including stocks, bonds, and other financial instruments.14
Correspondingly, liabilities that are subtracted from these assets encompass various forms of debt, outstanding taxes, and significant ongoing living expenses.14
The process of valuing these assets varies significantly depending on their nature, introducing complexities and challenges in arriving at a precise figure.
For stakes in publicly traded companies, legal disclosure requirements, such as those for ownership exceeding 5% in the U.S., make it relatively straightforward to ascertain share ownership and market value.14
In stark contrast, valuing private company holdings is considerably more challenging due to the absence of public financial disclosure.
This often necessitates extensive investigation by financial analysts, who rely on industry comparables, revenue multiples, and sometimes, leaked or inferred data.14
This reliance on indirect methods introduces a degree of subjectivity and approximation, making precise, real-time figures elusive.
Further complicating accurate valuation is the common practice among high-net-worth individuals to hold wealth in complex structures.
These can include corporate veils, various trust funds, and charitable organizations, or through leasing arrangements.
While offering legal and tax advantages, these structures add layers of complexity to determining true ownership and value.14
Financial publications, such as Forbes, endeavor to verify their estimated net worth figures directly with the individuals themselves.
While some billionaires cooperate and provide detailed documentation, others choose not to disclose their financial information.14
It is also known that some individuals or their public relations representatives actively engage with these publications, providing data to influence their ranking or estimated wealth.14
For entrepreneurs like Siminoff, whose wealth is largely derived from private company acquisitions and private investments, published net worth figures are inherently “informed estimates” rather than precise, verifiable totals.
This is due to the inherent opacity of private markets and the complexities of deal structures.
The Ring acquisition itself, for instance, had a reported range ($1.2B-$1.8B), indicating an initial estimation even at the time of sale.7
The Honest Day’s Work acquisition involved a combination of Latch shares and promissory notes, whose ultimate value depends on Latch’s performance and the specific terms of the notes.5
More recently, the repurchase of a significant number of Siminoff’s Latch shares for a nominal sum in late 2024 16 further complicates the calculation of his current equity exposure to Latch, requiring deeper analysis of the underlying contractual terms.
This highlights that any published figure is a snapshot based on data available up to a certain point, and it may not reflect the very latest changes.
To enhance accuracy, publications consult a wide array of external experts across various fields.14
It is crucial to understand that net worth is not a static figure; it is highly dynamic, constantly fluctuating with market performance, new investments, divestments, and personal expenditures.
Given the dynamic nature of financial markets and the time-intensive process of data collection and verification, published net worth estimates are often historical snapshots and can vary significantly between different sources or over short periods.
Different methodologies or access to information among publications can also lead to variations.
This underscores the importance of noting the date of any net worth estimate and acknowledging that the actual figure is constantly in flux.
5. Estimated Net Worth of Jamie Siminoff
Based on available research, Jamie Siminoff’s current net worth is estimated to be in the range of $300 million to $350 million.17
This figure is widely cited and serves as the most concrete public estimate.
Other sources indicate that major financial publications like Forbes, Bloomberg, and Celebrity Net Worth consistently track and estimate his wealth, underscoring his prominence in the entrepreneurial landscape.18
Table 2: Jamie Siminoff’s Estimated Net Worth (Sources & Ranges)
Source | Estimated Net Worth Range | Year of Estimate | Primary Drivers Cited |
Startupbooted | $300 Million – $350 Million 17 | Current | Sale of Ring to Amazon, various other business ventures 17 |
The estimated net worth is attributed to several key components:
- Proceeds from Ring Acquisition: The sale of Ring to Amazon for over $1 billion 6 constitutes the most substantial portion of his accumulated wealth. While the exact personal proceeds are not publicly disclosed (due to co-founders’ stakes, investor returns, and tax implications), his founder’s equity stake would have been significant, translating into hundreds of millions of dollars.
- Value from Honest Day’s Work Acquisition: The acquisition of HDW by Latch for $44.6 million 11, structured with a combination of Latch common stock and unsecured promissory notes 5, represents another notable contribution to his net worth. The value of the stock component is subject to the market performance of Latch (now DOOR), which can fluctuate.
- Proceeds from PhoneTag Acquisition: Although the financial terms of PhoneTag’s acquisition by YouMail Inc. were undisclosed 4, this early successful exit contributed to his initial capital accumulation and established his entrepreneurial track record, indirectly supporting subsequent ventures.
- Investment Portfolio Value: His angel investments, particularly in companies like Liquid Death, which has achieved “unicorn” status, represent a potentially high-value asset within his diversified investment portfolio.3 The unrealized gains from such investments contribute to his overall net worth.
- Real Estate Holdings: Siminoff’s investments in residential and multi-family real estate, including his farm in La Belle, MO, are tangible assets that add to his overall wealth.2 The valuation of these properties would be based on market appraisals.
- Cash and Liquid Assets: A significant portion of his net worth would be held in cash or highly liquid financial instruments, derived from the proceeds of his various company sales after accounting for taxes and reinvestments.
- Liabilities: A complete net worth calculation would also factor in any personal liabilities, such as outstanding debts, mortgages on real estate, and tax obligations, although specific details on these are not publicly available.14
Siminoff’s net worth is not merely the sum of his company sales, but a result of a deliberate strategy of reinvesting significant portions of his proceeds from earlier exits into new ventures and diversified assets, creating a compounding growth trajectory.
The estimated net worth of $300-$350 million is explicitly attributed to the Ring sale “and his various other business ventures”.17
He transitioned from PhoneTag to Ring, then to HDW, and has actively engaged in angel investments.1
Each successful exit provided capital and enhanced credibility, which was then strategically deployed into founding new companies or investing in others, such as Liquid Death.
These subsequent ventures, in turn, have the potential for their own liquidity events or significant appreciation, thereby continuously growing his asset base.
This demonstrates a proactive approach to wealth management and expansion beyond a single “big win.” This characteristic of ultra-high-net-worth individuals in the entrepreneurial space shows that their wealth often grows exponentially not just from one success but from the strategic recycling of capital and expertise into a portfolio of ventures.
It underscores the importance of a dynamic, multi-faceted approach to wealth creation and management for long-term financial growth.
The specific details of the Honest Day’s Work acquisition (stock plus notes) and, more critically, the recent Latch share repurchase at a nominal value, demonstrate how an entrepreneur’s net worth tied to public company equity can be highly dynamic and subject to complex contractual arrangements.
HDW was acquired for Latch shares and promissory notes.5
Critically, Latch later repurchased 15,260,540 of Siminoff’s common shares for a total of only $775.24.16
The value of the Latch stock component of the HDW acquisition would fluctuate with Latch’s stock price, directly impacting Siminoff’s net worth.
The subsequent repurchase of such a large number of shares for a nominal sum is highly unusual and suggests a specific pre-negotiated condition, a clawback of unvested equity, or a restructuring of his compensation or equity package related to his role transition.
This action would significantly reduce his direct equity exposure to Latch, potentially converting it to cash or other assets, or simply reducing his overall Latch-related wealth.
This highlights that published net worth figures are snapshots and can be quickly outdated by corporate actions or specific contractual terms that are not immediately apparent.
For a precise valuation, understanding the nuances of such equity agreements and their impact on an individual’s liquid and illiquid assets is crucial.
It also suggests that the $300-$350 million estimate might need to be re-evaluated based on the full impact of this recent share repurchase.
6. Current Engagements and Future Outlook
Jamie Siminoff’s professional trajectory continues to evolve, marked by a strategic shift in his leadership role at Latch, Inc., which is currently undergoing a significant rebranding to the “DOOR” brand.19
Following the acquisition of Honest Day’s Work in July 2023, Siminoff initially assumed the role of CEO at Latch in 2023, subsequently transitioning to Chief Strategy Officer (CSO).19
A significant development in his professional path is his planned transition, effective January 1, 2025, from his current CSO role to an advisory position as “Doorman” through December 31, 2026.16
This transition signifies a shift away from day-to-day operational leadership.
He will also no longer be appointed as the company’s Chief Executive Officer.16
In connection with this transition, Latch executed a repurchase of 15,260,540 shares of Siminoff’s common stock for a nominal sum of $0.00005080 per share, totaling $775.24.
A remaining 3,815,135 shares are subject to transfer restrictions and an amended repurchase option.16
This complex transaction significantly alters his direct equity stake in Latch/DOOR.
In his advisory “Doorman” capacity, Siminoff is expected to engage in high-level strategic activities, including meeting with key customers and stakeholders, advising on product development initiatives, and providing counsel on corporate development and strategic transactions.16
He has played a pivotal role in establishing Latch’s (now DOOR’s) headquarters in St. Louis, driving key leadership hires, and launching new products such as the DOOR app, the James app, and acquiring HelloTech, alongside introducing various smart hardware solutions.19
Siminoff’s transition from an executive role to a more limited advisory capacity at Latch/DOOR, particularly coupled with the significant share repurchase, indicates a strategic disengagement from operational responsibilities.
This move is likely intended to free up his time and capital for new ventures, angel investing, or a more passive role in his existing portfolio.
A move from an executive position to an advisory one typically signals a desire for less day-to-day involvement.
The share repurchase, especially at such a low price, strongly suggests a pre-negotiated arrangement or a restructuring of his equity.
This could be a “clean break” from a large portion of his Latch equity, potentially converting it to cash or freeing him from long-term vesting requirements, thereby optimizing his personal financial portfolio and allowing him to reallocate his time and capital.
This signals a new phase in Siminoff’s career, moving from directly building and scaling companies to a more strategic, potentially less hands-on, role as an investor and advisor.
It also implies that his current net worth, particularly the liquid component, is being actively managed and restructured, making precise real-time valuations even more challenging without full disclosure of the repurchase terms.
His continued involvement with the DOOR brand, even in an advisory capacity, coupled with his previous track record, suggests an enduring commitment to the smart home technology sector and the broader entrepreneurial ecosystem.
Siminoff’s decision to establish Latch’s (now DOOR’s) headquarters in St. Louis and his vocal endorsement of the city’s talent pool and quality of life is indicative of a broader industry trend towards decentralization of tech innovation and the emergence of new, cost-effective talent hubs outside traditional coastal centers.13
His positive experience with the Moink investment in rural Missouri likely exposed him to the broader advantages of the Midwest.
The strategic decision to locate a significant tech operation like Latch/DOOR in St. Louis suggests a deliberate move to tap into diverse talent pools, potentially lower operational costs, and a different cultural environment compared to traditional tech epicenters.
Siminoff’s leadership in this regard could serve as a model for other tech companies and entrepreneurs considering expansion or relocation.
This contributes to the narrative of emerging tech ecosystems in the Midwest, potentially driving economic development and attracting further investment to these regions, thereby diversifying the national tech landscape.
His past and current activities indicate a potential for future ventures or increased focus on his investment portfolio and philanthropic efforts, leveraging his experience and capital to foster new innovations and support emerging businesses.
7. Conclusion: A Legacy of Innovation and Value Creation
Jamie Siminoff’s estimated net worth, currently placed between $300 million and $350 million, stands as a direct testament to his remarkable entrepreneurial journey.
This financial standing is primarily anchored by the strategic, multi-billion dollar acquisition of Ring by Amazon, a landmark event in the smart home technology sector.
Significant contributions also stem from his earlier successful venture, PhoneTag, and the more recent acquisition of Honest Day’s Work by Latch.
Siminoff’s career consistently embodies core entrepreneurial principles.
He demonstrates a relentless focus on problem-solving through innovative technology, evident in his creation of the world’s first Wi-Fi video doorbell and the pioneering voicemail-to-text service.
His willingness to undertake calculated, high-stakes risks, such as the $1 million acquisition of the Ring.com domain name when his company’s funds were critically low, underscores his astute ability to identify and capitalize on nascent market opportunities.
His resilience in the face of early rejections, notably from “Shark Tank” investors, further highlights a defining characteristic of his entrepreneurial spirit.
Beyond pure financial metrics, Siminoff’s broader vision for wealth utilization is noteworthy.
His active engagement in angel investing, particularly in promising ventures like Liquid Death, showcases a continued commitment to fostering innovation.
More distinctively, his unique community development and impact investing initiatives in places like La Belle, Missouri, reveal a personal commitment to leveraging his success for societal benefit and local economic revitalization.
As he transitions to an advisory role at Latch/DOOR, Siminoff’s enduring influence as an inventor, investor, and strategic advisor is poised to continue.
His evolving role and ongoing engagement in new ventures and investment opportunities suggest that his legacy of innovation and value creation is far from complete, positioning him as a continued force in the technology and entrepreneurial sectors.
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