An Analytical Review of “Jake from State Farm” Net Worth: Distinguishing Figures and Financial Profiles

1. Executive Summary

This report presents a detailed financial analysis of the individuals who have portrayed the iconic character “Jake from State Farm.” The analysis specifically distinguishes between the original actor, Jake Stone, and the current and widely recognized actor, Kevin Miles.

While Jake Stone’s financial profile does not show significant public net worth, Kevin Miles, the contemporary “Jake,” has an estimated net worth of approximately $2 million.

A primary challenge in accurately assessing Kevin Miles’ net worth is the frequent misattribution of financial data belonging to a corporate executive who shares the same name.

This report meticulously separates these distinct identities to provide a precise assessment of the actor’s financial standing, which is primarily derived from his prominent advertising role and his expanding career in the entertainment industry.

2. Introduction: The Evolution of “Jake from State Farm”

The character “Jake from State Farm” has become an enduring and highly recognizable figure in American advertising, symbolizing accessible and helpful insurance services.

The character’s consistent presence and high visibility in national campaigns have naturally generated public interest regarding the financial standing of the individuals who have embodied this persona.

It is essential to recognize that the role of “Jake from State Farm” has been portrayed by two distinct individuals over time.

The original iteration of “Jake” was played by Jake Stone, while the current and more widely recognized “Jake” is actor Kevin Miles.¹

This distinction is crucial for any accurate financial assessment, as their backgrounds and career trajectories differ significantly.

Estimating the net worth of public figures, particularly those predominantly known for commercial work, is inherently complex.

Such financial figures are rarely disclosed publicly in granular detail and typically comprise a combination of fixed salaries, performance-based bonuses, and various endorsement agreements.

This report aims to navigate these complexities by leveraging available data and applying a rigorous analytical approach to differentiate reliable information from common misattributions that can distort public perception of an individual’s financial status.

3. Understanding Celebrity Net Worth: A Methodological Overview

Net worth represents a comprehensive snapshot of an individual’s financial health, calculated by subtracting their total liabilities from the total value of their assets.³

For public figures and celebrities, this calculation extends beyond direct earnings from their primary profession, such as acting salaries.

It also encompasses income streams derived from brand endorsements, strategic investments, real estate holdings, and other tangible or intangible assets.

Income streams for public figures are typically diverse:

• Salaries and Fees: This constitutes direct compensation for acting roles, public appearances, or specific performances.
• Endorsements: Payments received from brands for promoting products or services form a substantial part of celebrity income. These agreements can be structured in various ways, including one-off payments for specific campaigns, annual retainers, equity sharing (often seen with emerging companies or startups), or revenue-sharing models tied to product sales.⁵ Endorsement contracts typically detail the scope of work, such as required social media posts, public appearances, or content creation, and may include exclusivity clauses that restrict the celebrity from endorsing competing brands.⁵
• Investments and Assets: Beyond direct earnings, a celebrity’s net worth includes their holdings in financial instruments like stocks and bonds, real estate properties, luxury goods, and other valuable possessions.

It is important to acknowledge the inherent limitations in publicly available net worth figures for celebrities.

These figures are almost always estimates, derived from publicly known contracts, industry averages, and public financial records.

They rarely account for private investments, undisclosed personal liabilities, or the full intricacies of complex, confidential endorsement deals.

Consequently, achieving a precise, definitive calculation of a celebrity’s net worth based solely on public information remains a significant challenge.

4. Jake Stone: The Original “Jake from State Farm”

Jake Stone holds the distinction of being the first individual to portray “Jake from State Farm.” His initial appearance in the “State of Unrest” commercial in 2011 was notable because he was not a professional actor at the time; he was an actual State Farm employee who responded to an internal casting call.¹

This organic origin contributed to the commercial’s initial relatability and viral success.

Following his brief period of commercial fame, Jake Stone eventually transitioned away from his role at State Farm.

As of February 2023, reports indicate that he was working as a bartender at Pub II, a bar located in Normal, Illinois.⁸

This career path illustrates a return to a non-acting profession after his unexpected moment in the spotlight.

An examination of Jake Stone’s financial information reveals an absence of significant public net worth data.

Research indicates that he does not have any substantial net worth to report based on available public records, particularly concerning reported shares in entities such as MFS Government Markets Income Trust and MFS Intermediate Income Trust.⁹

Furthermore, there are no widely published or credible estimates of Jake Stone’s net worth directly attributable to his brief commercial appearance.⁷

It is important to note that some financial data found under the name “Jake Stone” in certain sources ¹⁰ pertains to corporate financial reports, such as those for Village Farms International, and is not connected to the individual who played the original “Jake from State Farm.”

The trajectory of Jake Stone’s career, moving from an ordinary State Farm employee to a brief commercial sensation and then back to a non-acting profession, highlights a common pattern: initial, unexpected public recognition, especially for individuals not already established in the entertainment industry, often does not translate into sustained, significant wealth or a long-term career in media.

His original role was the result of a one-off casting call for an employee, rather than a professional acting engagement.⁷

This observation points to a broader phenomenon where individuals who gain sudden fame through a single event or campaign, but lack the professional infrastructure of agents, management, and diverse skill sets, frequently find it challenging to monetize that recognition over an extended period.

Their financial trajectory tends to revert to pre-fame levels once the initial buzz diminishes, a stark contrast to professional actors who can leverage such roles into broader, enduring careers.

State Farm’s strategic decision to replace Jake Stone with a professional actor, Kevin Miles, in 2020 ¹ further underscores a shift towards a more sustained and adaptable brand persona.

The lack of significant public net worth for Jake Stone ⁹ stands in sharp contrast to the potential for ongoing earnings for a professional actor in a similar role.

This suggests that major brands, when developing long-term advertising campaigns, often prefer professional talent capable of evolving with the character, engaging in diverse collaborations, and maintaining a public image aligned with the brand’s evolving strategy.

This approach is favored over relying on accidental viral success.

This professionalization of the “Jake” role directly influences the potential for long-term financial gain for the actor involved.

Table 1: Key Figures for “Jake from State Farm” Actors

Actor Name	Role	Key Career Notes	Current Status	Known Financial Data/Estimate
Jake Stone	Original “Jake from State Farm”	State Farm Employee, Not a Professional Actor	Bartender in Normal, IL 8	No Significant Public Net Worth 9
Kevin Miles	Current “Jake from State Farm”	Professional Actor, Extensive Commercial & TV Roles	Prominent Commercial Actor, Expanding Film/TV Career	Estimated $2 Million 11

5. Kevin Miles: The Current “Jake from State Farm”

Kevin Miles, born Kevin Miles Julian Mimms in July 1990, is the American actor who currently embodies the role of Jake, the spokesman for State Farm insurance company.²

His path to this highly visible role was marked by early career challenges, including periods where he reportedly slept in his car in Los Angeles and operated without an agent for his initial two years in the city.²

Prior to securing the State Farm role in 2020, Miles appeared in various commercials and television programs such as

Criminal Minds, S.W.A.T., and iCarly.²

Despite an oversight during his audition, where he forgot to wear the specified red shirt and khaki pants, his performance tested exceptionally well, leading to his selection for the role.²

Since July 2020, his public profile has risen considerably, evidenced by his appearances in high-profile Super Bowl commercials and collaborations with numerous celebrities.²

Income Streams

Kevin Miles’s financial standing is supported by multiple income streams, primarily driven by his prominent role as “Jake from State Farm” and his expanding presence in the entertainment industry.

• State Farm Commercials: While precise, publicly disclosed figures for Kevin Miles’ State Farm salary are not available, it is understood that his overall financial standing is substantially influenced by this long-running, high-visibility role.⁷ Compensation for commercial actors can be intricate, often involving a combination of per-production fees, residuals for each airing, or flat fees for unlimited usage, particularly for national campaigns.¹² Given his status as a “principal” actor in a national campaign with frequent airings, his earnings from State Farm would be considerably higher than the average commercial actor’s salary, which is reported to be around $56,903 annually, with top earners reaching $138,000 annually. Per-production rates for principals can start at $671.69 for rehearsal and filming, with additional payments for each subsequent airing.¹² The longevity and pervasive national reach of his role suggest a substantial and ongoing income stream from this primary engagement.
• Other Acting Roles: Beyond his commitments with State Farm, Miles has cultivated a growing acting resume. Before his breakthrough as “Jake,” he appeared in television series such as Criminal Minds, S.W.A.T., and iCarly.² His professional profile lists a variety of film and video credits, including roles in “Tall Girl 2” (2022) and “Most Guys Are Losers” (2020).¹⁴ Upcoming projects further indicate his expansion into film, with titles like “State Farm: Batman vs Bateman” (2025) and “The Actor” (2025) listed on his IMDb profile.¹⁴ He is also slated to appear in “Rolling Loud,” an upcoming comedy featuring Owen Wilson and Matt Rife.¹⁵ These diverse acting engagements contribute to his overall earnings and broaden his professional portfolio.
• Brand Endorsements and Collaborations: Miles’s significant popularity as “Jake from State Farm” has served as a catalyst, opening doors to numerous high-profile collaborations and additional endorsements beyond his core State Farm advertisements. These include:

• Super Bowl Commercials: He notably appeared in the 2021 Super Bowl commercial alongside prominent figures like Drake and Patrick Mahomes. He also co-starred with Arnold Schwarzenegger in the 2024 Super Bowl commercial, for which Schwarzenegger even physically trained Miles, resulting in a reported 2% reduction in Miles’ body fat.²
• Celebrity Collaborations: His increasing recognition has led to collaborations with a range of celebrities, including Ludacris, Jimmy Fallon, Chris Paul, and Jimmy Butler.² He also made an appearance alongside Donna Kelce at a football game in October 2023 and was present at the 2024 WNBA draft to congratulate Caitlin Clark, who is also a State Farm spokesperson.²
• Other Brands: Beyond State Farm, Miles has been featured in television spots for other brands, such as Otezla (a psoriasis medication) and Coors Light.¹⁶ These additional endorsement opportunities are a significant component of a celebrity’s overall financial standing, often involving upfront fees, royalties, or performance-based bonuses based on the terms of the contract.⁵

Net Worth Estimates and Discrepancies

Publicly reported figures for Kevin Miles’ net worth present a notable discrepancy, requiring careful examination for accurate assessment.

Two primary figures are widely cited in the available research:

• $2 Million: This estimate is consistently reported by Black News Channel.¹¹ This source attributes his success and, by extension, his net worth, to his acting roles in various movies such as
  Jake Squared and Innocent, and television shows like Carson’s Law and Skippy the Bush Kangaroo.¹¹
• $7.46 Million: This higher estimate is reported by Benzinga, with the figure stated as recalculated on September 9, 2024.¹⁷ Crucially, this source explicitly states that this estimate is “based on reported shares in Zoe’s Kitchen, Inc.” and provides a specific SEC CIK (0001602831) associated with the individual.¹⁷

A critical analysis of these figures necessitates a disambiguation of individuals named Kevin Miles.

The significant difference between the $2 million and $7.46 million net worth figures for “Kevin Miles” demands a thorough investigation into the underlying data.

The Benzinga source explicitly links the $7.46 million figure to “reported shares in Zoe’s Kitchen, Inc.” and identifies the individual as a Director, President, and Chief Executive Officer.¹⁷

A separate Wikipedia entry for “Kevin Miles (CEO)” corroborates that this individual was indeed the CEO of Zoe’s Kitchen from 2012 to 2018 and is currently the CEO of Mendocino Farms.¹⁹

In direct contrast, Kevin Miles, the actor known as “Jake from State Farm,” is identified as having been born in July 1990, an alumnus of Webster University, and recognized primarily for his State Farm commercials and other acting roles.²

The biographical details of the actor Kevin Miles ² do not include any executive positions or affiliations with Zoe’s Kitchen.

This confirms that the $7.46 million net worth and the associated compensation data ¹⁸ belong to a distinct individual, Kevin Miles (the corporate executive), and are therefore not applicable to Kevin Miles (the actor).

This situation highlights a pervasive challenge in public financial reporting for individuals who share common names.

Without meticulous cross-referencing of biographical details—such as birth year, educational background, and specific career paths—financial data can be erroneously attributed, leading to highly inaccurate net worth estimates.

For any analytical assessment, this necessitates rigorous verification and disambiguation to ensure the integrity and accuracy of the reported information.

With the $7.46 million figure definitively determined to be for a different individual, the $2 million estimate from Black News Channel ¹¹ remains as the most relevant for the actor.

While this source provides the figure, it does not offer an explicit methodology for its calculation.¹¹

Nevertheless, considering Kevin Miles’s prominent and long-standing role in national commercials, his increasing visibility through Super Bowl advertisements, and his growing list of collaborations with other celebrities and brands ², a multi-million dollar net worth is a plausible approximation for a successful commercial actor.

Commercial actors with long-term, high-profile contracts and residuals from frequent airings can earn substantial incomes.¹²

His recent signing with Avesta Entertainment for management, with stated plans to expand his presence in film and television ¹⁵, further indicates a strategic effort to diversify and increase his income streams.

The absence of detailed, transparent methodology for celebrity net worth estimates is a common industry characteristic.

However, by analyzing the actor’s career progression, the nature of his primary role (a long-term national endorsement), and his expanding portfolio of collaborations, one can infer that a multi-million dollar net worth is a reasonable approximation, even if the precise calculation remains opaque.

The $2 million figure, while not fully detailed in its derivation, aligns more closely with the typical earning potential of a successful commercial actor who is effectively leveraging a highly visible role into broader professional opportunities, as compared to the misattributed executive compensation.

Table 2: Kevin Miles’ Major Endorsements and Collaborations (Beyond Core State Farm Ads)

Collaboration/Brand	Nature of Appearance/Campaign	Key Celebrity Co-stars (if any)
Super Bowl 2021	Commercial appearance	Drake, Patrick Mahomes 2
Super Bowl 2024	Co-star in commercial	Arnold Schwarzenegger 2
Ludacris	Collaboration in State Farm ad	Ludacris 2
Jimmy Fallon	Collaboration in State Farm ad	Jimmy Fallon 2
Chris Paul	Collaboration in State Farm ad	Chris Paul 2
Jimmy Butler	Collaboration in State Farm ad	Jimmy Butler 2
Donna Kelce	Event appearance at football game	Donna Kelce 2
Caitlin Clark	Appearance at WNBA draft	Caitlin Clark 2
Otezla (Psoriasis)	TV Spot	N/A 16
Coors Light	TV Spot	N/A 16

Table 3: Reported Net Worth Estimates for Kevin Miles – A Critical Review

Source	Reported Net Worth	Basis of Estimate (as stated by source)	Analyst’s Assessment (Actor vs. Executive)
Black News Channel	$2 Million	Success as an actor in movies/TV shows 11	Pertains to Kevin Miles (Actor), Plausible Estimate
Benzinga	$7.46 Million	Reported shares in Zoe’s Kitchen, Inc. 17	Pertains to Kevin Miles (Corporate Executive), Misattributed Data for Actor

6. Conclusion: Synthesizing the Financial Landscape

The analysis presented in this report clearly demonstrates that the “Jake from State Farm” persona has been embodied by two distinct individuals, Jake Stone and Kevin Miles, each possessing vastly different financial profiles.

Jake Stone, the original “Jake,” was an actual State Farm employee whose brief, unexpected commercial appearance did not result in the accumulation of significant public net worth or a sustained career in the entertainment industry.

In contrast, Kevin Miles, the current actor, has effectively leveraged this highly visible role into a burgeoning and diverse entertainment career.

Based on the available research and the critical disambiguation of individuals sharing the name Kevin Miles, the most reliable estimate for Kevin Miles (the actor) is approximately $2 million.

The higher financial figures identified in some sources are definitively linked to a corporate executive with the same name and are not applicable to the actor.

Kevin Miles’s continued prominence in State Farm campaigns, coupled with his expanding portfolio of collaborations with other celebrities and brands, and his increasing engagement in new acting roles across film and television, positions him for ongoing growth in his financial profile.

His strategic management and diversification into various entertainment ventures indicate a deliberate and long-term approach to career development and wealth building.

This report underscores the inherent challenges in precisely quantifying celebrity net worth.

These difficulties arise from the often-private nature of financial arrangements, the complex structures of endorsement deals, and the significant potential for data misattribution, particularly when individuals share common names.

Despite these challenges, a comprehensive review of available information allows for a more accurate and nuanced understanding of the financial standing of the individuals behind the “Jake from State Farm” character.

Works cited

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