Table of Contents
Introduction: Beyond the Finish Line – Deconstructing a Racing Fortune
Public estimates of Dale Earnhardt Jr.’s net worth present a confusing picture, with figures ranging from $191 million to as high as $400 million.1
This wide disparity often obscures the true nature of his wealth.
The frequently cited $400 million-plus figure represents his gross career earnings before the significant impacts of taxes, expenses, and strategic investments are factored in.3
A more granular analysis from 2016 calculated his net worth at approximately $191 million based on his earnings up to that point.1
However, the most credible current consensus places Dale Earnhardt Jr.’s net worth at
approximately $300 million.4
This updated figure accounts for his final racing seasons, lucrative broadcasting contracts, investment growth, and the appreciating value of his private business assets.
The story of this $300 million fortune is not merely about the residuals of a legendary racing career.
It is the product of a deliberate and masterfully executed second act: the transition from a beloved driver into the CEO of a diversified, multi-pillar business empire.
This empire is built upon the foundational principles of authenticity, strategic patience, and a profound financial discipline that stands in stark contrast to the cautionary tales of many professional athletes.
This report will deconstruct the Earnhardt enterprise by first analyzing his foundational career earnings, then conducting deep-dive valuations of his two primary business pillars—JR Motorsports and Dirty Mo Media—before examining his diversified portfolio and, finally, synthesizing the unique business philosophy that governs his enduring success.
Part I: The Foundation – Over $400 Million in Career Earnings
The financial bedrock upon which the current Dale Jr. enterprise is built was forged over nearly two decades on the racetrack, culminating in an estimated $410 million in gross career earnings by his retirement in 2017.3
A detailed breakdown of his income from 2000 to 2016 reveals a financial engine powered not just by on-track performance, but by an unparalleled connection with the public.1
The Driver’s Purse: Salary & Winnings
Direct compensation from racing formed a substantial, albeit secondary, part of Earnhardt Jr.’s income.
Through the 2016 season, his reported earnings included $71.1 million in race winnings and $78.7 million in salary.1
These figures fluctuated with performance and contract negotiations, peaking with an annual salary of $8 million from 2012 to 2015 with Hendrick Motorsports.1
While these numbers are significant, they represent the high but variable income stream typical of a top-tier driver, dependent on wins and team budgets.
The Endorsement Engine: The True Powerhouse
The most critical component of Earnhardt Jr.’s financial success during his driving career was his dominance as a brand ambassador.
Through 2016, he amassed a staggering $184.5 million in endorsement earnings, a figure that accounted for more than 52% of his total income in that period.1
This revenue stream dwarfed his salary and winnings combined, proving his value to sponsors was far greater than his finishing position on any given Sunday.
His portfolio of marquee partnerships included iconic American brands like Budweiser, Nationwide Insurance, Goodyear, Chevrolet, and Mountain Dew.1
This unparalleled marketing power was directly tied to his personal brand attributes: a rare combination of
authenticity, accessibility, and likeability that made him a uniquely trusted and relatable figure.9
The empirical evidence of this connection lies in his record 15 consecutive NASCAR Most Popular Driver awards, a fan-voted honor he won every year from 2003 to 2017.4
The People’s Champion: Merchandise & Licensing
A direct monetization of his immense popularity, merchandise and licensing sales contributed another $17 million to his earnings through 2016.1
This revenue stream, fueled by the loyalty of “JR Nation,” served as a tangible metric of his commercial appeal, transforming fan devotion into a consistent and profitable business line.
The following table provides a year-by-year breakdown of Earnhardt Jr.’s earnings and illustrates the powerful balance of his income streams, particularly the overwhelming contribution from endorsements.
| Year | Total Earnings | Salary | Winnings | Endorsements | Net Worth (Year-End) | |
| 2005 | $25,000,000 | $4,000,000 | $3,000,000 | $17,000,000 | $30,174,456 | |
| 2006 | $29,434,563 | $4,000,000 | $5,434,563 | $19,000,000 | $43,915,846 | |
| 2007 | $30,114,155 | $4,000,000 | $5,114,155 | $20,000,000 | $58,392,453 | |
| 2008 | $33,491,765 | $5,000,000 | $4,491,765 | $23,000,000 | $74,798,773 | |
| 2009 | $30,093,114 | $5,000,000 | $4,093,114 | $20,000,000 | $90,255,737 | |
| 2010 | $24,565,028 | $5,000,000 | $4,565,028 | $14,000,000 | $103,808,753 | |
| 2011 | $24,000,000 | $5,000,000 | $4,163,688 | $13,836,312 | $117,550,786 | |
| 2012 | $27,165,255 | $8,000,000 | $5,165,255 | $13,000,000 | $133,106,833 | |
| 2013 | $27,903,433 | $8,000,000 | $5,903,433 | $13,000,000 | $149,481,666 | |
| 2014 | $26,069,650 | $8,000,000 | $6,069,650 | $11,000,000 | $165,585,287 | |
| 2015 | $24,095,610 | $8,000,000 | $6,095,610 | $9,000,000 | $181,348,134 | |
| 2016 | $8,333,333 | $2,666,667 | $2,000,000 | $2,666,667 | $190,775,195 | |
| Source: Data compiled from MoneyNation analysis 1 |
Part II: The First Pillar – Valuing JR Motorsports (JRM)
JR Motorsports (JRM) represents the institutional core of Dale Earnhardt Jr.’s business empire.
Its journey from a humble operation in a shed on the Dale Earnhardt, Inc. (DEI) property in 1998 to a dominant force in the NASCAR Xfinity Series is a story of strategic growth and competitive excellence.12
After starting as a local street stock team in 2002, JRM entered the Xfinity Series in 2005 and has since amassed over 100 victories, four series championships, and more than 1,000 top-10 finishes.13
Key milestones include the team’s first win with Mark Martin in 2008 and championships with future Cup Series stars like Chase Elliott (2014) and William Byron (2017).13
The JRM Business Model & Ownership Structure
The sustained success of JRM is largely attributable to its sophisticated ownership and management structure.
The team is co-owned by Earnhardt Jr., his sister and CEO Kelley Earnhardt Miller, and NASCAR Hall of Fame owner Rick Hendrick.13
This is not a simple celebrity vanity project; it is a well-oiled machine.
Kelley Earnhardt Miller serves as the hands-on chief executive, managing the complex web of sponsor relationships, contract negotiations, and day-to-day business operations.16
Rick Hendrick provides the invaluable technical alliance, including engineering support and chassis from his 14-time champion Cup Series organization.13
This “Kelley-Rick” axis of operational and technical expertise frees Dale Jr. to function as the brand’s public face and chief rainmaker, a division of labor that mitigates risk and maximizes the strengths of each partner.
Despite this, the team’s business model, which relies heavily on corporate sponsorship to fund its operations, is inherently volatile.
Kelley Earnhardt Miller has acknowledged that the financial stability of the team can feel “year to year,” a reality that underscores the strategic importance of securing a permanent place in NASCAR’s premier series.18
The Charter Conundrum: The Key to Modern NASCAR Team Valuation
The pathway to that permanent place is through the NASCAR charter system.
Introduced in 2016, a charter is effectively a franchise token that guarantees a team entry into every Cup Series race and, crucially, a share of the lucrative national television revenue.19
The value of these 36 charters has skyrocketed, driven by the league’s new, more valuable media rights deal that begins in 2025.22
What began as a roughly $1 million asset in 2016 has inflated dramatically, with sales reaching $13.5 million in 2021 and a stunning $40 million in 2023.22
| Year | Seller | Buyer | Sale Price (Approx.) | |
| 2016 | Michael Waltrip Racing | Joe Gibbs Racing / Stewart-Haas Racing | $1 Million | |
| 2018 | Furniture Row Racing | Spire Motorsports | $6 Million | |
| 2021 | Starcom Racing | 23XI Racing | $13.5 Million | |
| 2023 | Live Fast Motorsports | Spire Motorsports | $40 Million | |
| Source: Data compiled from multiple reports 21 |
Valuation Analysis & The “Earnhardt Doctrine” in Practice
This asset bubble is the central challenge facing JRM.
Earnhardt Jr. has been vocal about his desire to take JRM to the Cup Series but has paused his search for a charter, a decision that reveals the core of his business philosophy.
He has explicitly stated he is unwilling to pay “$28-30 million” for an asset that, under the current revenue-sharing model, is part of a “broken” system where teams operate at a financial loss.25
This is not a failure to act, but a demonstration of extreme financial discipline.
It stands in direct opposition to the ego-driven, emotionally charged acquisitions that have led many athletes to financial ruin.26
This prudence—also seen in a 2009 story where he offered to take a $1 million pay cut to prevent layoffs at Hendrick Motorsports—is a defining tenet of the “Earnhardt Doctrine” and one of his most valuable, if intangible, assets.28
This creates a valuation paradox for JR Motorsports.
The team possesses immense brand equity and a proven track record of attracting sponsorship and developing championship-level talent.29
However, its enterprise value is fundamentally capped without a Cup Series charter, which is the primary asset in modern NASCAR.
Therefore, JRM’s current valuation is that of a highly successful but operationally limited Xfinity Series team, likely in the
$20 million to $30 million range, based on its physical assets, brand power, and existing revenue streams.
Its potential valuation is far higher—the cost of a charter ($25-40 million) plus a significant premium for the JRM brand itself.
The team’s value is thus being deliberately suppressed by its owner’s rational refusal to overpay for the very asset required to unlock its next stage of growth.
Part III: The Second Pillar – The Rise of Dirty Mo Media (DMM)
What began in 2013 as a direct-to-fan communication channel has evolved into Dale Earnhardt Jr.’s second major business pillar: Dirty Mo Media (DMM).31
Co-founded with his longtime brand manager Mike Davis, the platform’s flagship podcast,
The Dale Jr. Download, became a cornerstone of the brand.34
Earnhardt’s role transformed during his recovery from concussion symptoms in 2016, when his candid, regular appearances turned the podcast into a must-listen platform for authentic, behind-the-scenes insight into the sport.34
Dissecting the Business Model & Strategic Growth
Dirty Mo Media’s business model is centered on creating original, personality-driven audio and video content and monetizing it through a combination of advertising, sponsorships, and custom branded content production for partners.33
The company has strategically evolved beyond being just “Dale Jr.’s podcast.” It has become a legitimate media powerhouse and a “kingmaker” platform within motorsports.
Evidence of this strategic pivot includes the launch of other highly successful shows, such as Denny Hamlin’s “Actions Detrimental,” and forming partnerships to elevate external content, like its collaboration with INDYCAR to grow the “Speed Street” podcast.33
DMM is now leveraging Earnhardt’s credibility and its production infrastructure to build a stable of influential voices, a move that diversifies its revenue and expands its market footprint.
The ultimate validation of this strategy came in May 2024 with the announcement of an exclusive advertising and distribution deal with SiriusXM.33
This partnership provides DMM with access to a world-class ad sales force and a massive, built-in audio audience, solving the two biggest scaling challenges for an independent podcast network.
This deal dramatically accelerates DMM’s growth trajectory and solidifies its position as the preeminent media entity in motorsports.
Valuation Analysis
Valuing a private media company like DMM is inherently complex without public financial statements.
However, an expert valuation can be estimated using a market-based approach, applying revenue multiples (such as Enterprise Value-to-Revenue) common in the digital media and podcasting industries.38
While DMM’s specific revenue is not public, the scale of its operations is significant.
It produces multiple top-charting podcasts, boasts a YouTube presence with over 570,000 subscribers and thousands of videos, produces television programming like “Lost Speedways,” and is now backed by a major partnership with SiriusXM.33
This suggests a multi-million-dollar annual revenue stream.
For context, comparable companies in the broader sports podcasting space have commanded significant valuations; Spotify acquired The Ringer for approximately $200 million, and Barstool Sports has been valued at various points between $100 million and $650 million.
While DMM operates in a more niche market, its dominant position within that market is undeniable.
A conservative valuation, considering its brand strength and growth trajectory post-SiriusXM deal, would place Dirty Mo Media in the $15 million to $40 million range, with considerable upside potential.
Part IV: The Diversified Portfolio – Beyond the Racetrack
Beyond the two primary pillars of JR Motorsports and Dirty Mo Media, Dale Earnhardt Jr. has strategically diversified his wealth across a portfolio of ventures that align with his personal brand and business acumen.
These investments create multiple, smaller revenue streams and serve as powerful brand extensions.
- Dale Earnhardt Jr. Automotive Group: A natural fit for a “car guy,” his ownership of Chevrolet, Buick, and GMC dealerships in Tallahassee, Florida, represents a classic, stable business providing consistent cash flow and a tangible connection to the automotive world.14
- Hospitality & Spirits: Earnhardt has leveraged his brand’s social, “good time” appeal through two key ventures. His partnership with airport concession giant HMSHost for Whisky River restaurant locations capitalizes on high-traffic environments.10 More personally, he collaborated with his wife, Amy, and Sugarlands Distilling Company to launch High Rock Vodka, a premium spirit whose 88-proof point is a nod to his iconic car number.35
- Strategic Digital & Consumer Ventures: Demonstrating a keen eye for modern business models, Earnhardt is an investor and partner in iRacing, the world’s premier motorsport simulation platform—a perfect match for a tech-savvy driver who is also an avid user.35 He also co-founded FilterTime, a subscription-based e-commerce service for home air filters, which represents a smart, scalable business model outside the traditional scope of motorsports.35
- The Dale Jr. Foundation: Building Brand Equity through Philanthropy: His extensive charitable work is a critical component of his brand’s overall value. Through The Dale Jr. Foundation, founded in 2007, he has granted over 250 wishes for the Make-A-Wish Foundation and established the Dale and Amy Earnhardt Fund for Pediatric Rehabilitation and Injury at Nationwide Children’s Hospital with significant personal donations.43 This commitment to philanthropy is not just altruism; it reinforces the qualities of authenticity and likeability that make him such an attractive and enduring partner for corporations and fans alike.
Part V: The Earnhardt Doctrine – The Philosophy Behind the Fortune
The architecture of Dale Earnhardt Jr.’s financial empire is governed by a distinct philosophy that sets him apart from the typical professional athlete.
His journey is a case study in avoiding the common pitfalls that lead to financial distress, such as overspending, trusting the wrong advisors, and chasing risky, get-rich-quick schemes.26
His calculated pause on acquiring a Cup Series charter for JRM and his past offer to reduce his own salary to protect his team are prime examples of a long-term, disciplined financial mindset that prioritizes stability over ego.25
At the core of this doctrine is the understanding that his most powerful asset has always been his personal brand.
The traits of authenticity, accessibility, and humility are not merely personality quirks; they are the strategic foundation of his business empire.9
He learned from early business missteps that any venture he pursues must be an authentic match to his brand and something he is genuinely passionate about, a lesson that has guided his successful investments in everything from media to vodka.14
His leadership style further reflects this philosophy.
He credits his former boss, Rick Hendrick, with teaching him that a business is only as good as its people.14
This is evident in his empowerment of key leaders like Kelley Earnhardt Miller at JRM and Mike Davis at Dirty Mo Media, delegating major operational responsibilities to trusted experts.48
Furthermore, he openly acknowledges early failures, such as admitting he initially lacked a clear plan to build a winning team at JRM.14
This willingness to learn, adapt, and trust his team is a hallmark of a mature and effective entrepreneur.
Conclusion: The Third Act – Securing a Multi-Generational Legacy
As Dale Earnhardt Jr. navigates his third act, his financial future is anchored by a new, high-margin engine: his broadcasting career.
The multi-year, multi-platform contract with Amazon Prime Video and TNT Sports that begins in 2025 is the financial bedrock of his post-driving life.50
Unlike the capital-intensive business of owning a race team, serving as an on-air analyst provides a stable, multi-million-dollar annual income stream with exceptionally high margins.
This “annuity” ensures his continued relevance in the sport, provides the capital to patiently wait for the right opportunity to acquire a Cup charter for JRM, and funds the continued growth of Dirty Mo Media.
The future growth of the Earnhardt enterprise will be driven primarily by its two main pillars.
For JR Motorsports, the eventual, inevitable entry into the Cup Series will unlock a new tier of valuation and revenue potential.
For Dirty Mo Media, the partnership with SiriusXM provides a clear runway to scale into one of the most valuable independent sports media companies in the country.
Revisiting the initial analysis, the net worth estimate of approximately $300 million is not only credible but conservative.
This fortune is not just secure; it is positioned for significant future growth.
Its stability is the direct result of a rare and powerful combination: the immense popularity of a cultural icon, the disciplined financial mind of a prudent investor, and the strategic vision of a modern media entrepreneur.
Dale Earnhardt Jr. has successfully built an empire designed not just to last his lifetime, but to create an enduring, multi-generational legacy.
Works cited
- Dale Earnhardt Jr. Net Worth – Money Nation, accessed on August 11, 2025, https://moneynation.com/dale-earnhardt-jr-net-worth/
- How Much Dale Earnhardt Jr Is Worth Today – HotCars, accessed on August 11, 2025, https://www.hotcars.com/how-much-dale-earnhardt-jr-worth-today/
- www.forbes.com, accessed on August 11, 2025, https://www.forbes.com/sites/kurtbadenhausen/2017/04/25/dale-earnhardt-jr-will-retire-with-more-than-400-million-in-career-earnings/#:~:text=Earnhardt%20will%20retire%20with%20an,two%20decades%20on%20the%20track.&text=Earnhardt%20made%20his%20Cup%20debut,at%20the%20Texas%20Motor%20Speedway.
- 7 of the richest Nascar drivers of 2024 – net worths, ranked: from Jeff Gordon to Danica Patrick | South China Morning Post, accessed on August 11, 2025, https://www.scmp.com/magazines/style/people/icons-influencers/article/3268126/7-richest-nascar-drivers-2024-net-worths-ranked-jeff-gordon-danica-patrick
- Dale Earnhardt Jr. – Net Worth, Wife, Car, Stats, Age, Instagram – FervoGear, accessed on August 11, 2025, https://fervogear.com/blog/drivers/dale-earnhardt-jr/
- Exploring The Wealth Of A Racing Legend The Net Worth Of Dale Earnhardt Jr – spectra.eng, accessed on August 11, 2025, https://spectra.eng.pdn.ac.lk/news/trends/exploring-the-wealth-of-a-racing-legend-the-net-worth-of
- Partners – Official Website of Dale Earnhardt Jr., accessed on August 11, 2025, https://www.dalejr.com/partners/
- Dale Earnhardt Jr. – Complete List of Endorsements – Booking Agent Info, accessed on August 11, 2025, https://bookingagentinfo.com/celebrity/dale-earnhardt-jr/endorsements/
- Three Defining Traits of the Dale Earnhardt Jr. Personal Brand – Don Roy, Ph.D., accessed on August 11, 2025, https://donaldproy.com/three-traits-dale-jr-personal-brand/
- Behind the scenes with Dale Earnhardt Jr. the businessman: Belt …, accessed on August 11, 2025, https://www.nbcsports.com/nascar/news/behind-the-scenes-with-dale-earnhardt-jr-the-businessman-belt-buckles-brand-awareness-and-big-plans-in-next-chapter
- Dale Earnhardt Jr. – Wikipedia, accessed on August 11, 2025, https://en.wikipedia.org/wiki/Dale_Earnhardt_Jr.
- JR Motorsports – Wikipedia, accessed on August 11, 2025, https://en.wikipedia.org/wiki/JR_Motorsports
- About Us – JR Motorsports, accessed on August 11, 2025, https://www.jrmracing.com/about/
- Business in the Fast Lane: a Q&A With Dale Earnhardt Jr. | Entrepreneur, accessed on August 11, 2025, https://www.entrepreneur.com/leadership/business-in-the-fast-lane-a-qa-with-dale-earnhardt-jr/335069
- Executives – JR Motorsports, accessed on August 11, 2025, https://www.jrmracing.com/executives/
- An Interview with Kelley Earnhardt Miller, Co-Owner and General Manager, JR Motorsports, accessed on August 11, 2025, https://www.leadersmag.com/issues/2020.2_Apr/Purpose/LEADERS-Kelley-Earnhardt-Miller-JR-Motorsports.html
- NASCAR Isn’t A Business You Retire From — Here’s Why – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=Daq55k_sjiY
- Kelley Earnhardt Miller opens up on stability of JR Motorsports in emotional statement, accessed on August 11, 2025, https://www.the-express.com/sport/motorsport/178999/kelley-earnhardt-jr-motorsports-nascar-dale
- Investors continue to kick the tires on NASCAR deals – Sports Business Journal, accessed on August 11, 2025, https://www.sportsbusinessjournal.com/Articles/2024/08/05/motorsports/
- What’s going on with Nascar’s charter system? – BlackBook Motorsport, accessed on August 11, 2025, https://www.blackbookmotorsport.com/features/nascar-charter-agreement-sponsorship-2025/
- How the NASCAR charter system works – The Sporting News, accessed on August 11, 2025, https://www.sportingnews.com/us/nascar/news/how-nascar-charter-system-works/8a864541d32e5c094bdbc54c
- Report: Nascar charter asking prices hit US$20m – BlackBook Motorsport, accessed on August 11, 2025, https://www.blackbookmotorsport.com/news/nascar-charter-worth-23xi-racing/
- NASCAR Charters Are Worth $40 Million Now | American Cars And Racing, accessed on August 11, 2025, https://americancarsandracing.com/2023/09/17/nascar-charters-are-worth-40-million-now/
- NASCAR Cup Series Charters Cost How Much?? | Actions Detrimental with Denny Hamlin, accessed on August 11, 2025, https://www.youtube.com/watch?v=IM-WAdk2loo
- Dale Earnhardt Jr. Hits Pause on Cup Charter Search For JR …, accessed on August 11, 2025, https://tobychristie.com/nascar/cup-series/dale-earnhardt-jr-hits-pause-on-jr-motorsports-nascar-cup-charter-search-due-to-price-and-revenue-negotiations/
- Why Professional Athletes Need to Think About Money Differently …, accessed on August 11, 2025, https://www.cnb.com/business-banking/insights/athlete-financial-planning.html
- 10 Financial Planning Dos and Don’ts for Professional Athletes, accessed on August 11, 2025, https://creativeplanning.com/insights/financial-planning/10-financial-dos-and-donts-for-professional-athletes/
- The day Dale Jr. offered to give up a million dollars – NBC Sports, accessed on August 11, 2025, https://www.nbcsports.com/nascar/news/the-day-dale-jr-offered-to-give-up-a-million-dollars
- Dale Earnhardt Jr. Reveals Future Plans for JR Motorsports After Daytona 500 Success, accessed on August 11, 2025, https://www.newsweek.com/sports/racing/dale-earnhardt-jr-reveals-future-plans-jr-motorsports-after-daytona-500-success-2032240
- JR Motorsports’ successful Daytona 500 venture validates Dale Jr.’s Cup visions, accessed on August 11, 2025, https://www.nascar.com/news-media/2025/02/18/jr-motorsports-successful-daytona-500-venture-validates-dale-jr-s-cup-visions/
- Mike Davis of Dirty Mo Media @ Podcast Movement 2024 | SiriusXM Media – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=gpXgiSYayg4
- en.wikipedia.org, accessed on August 11, 2025, https://en.wikipedia.org/wiki/The_Dale_Jr._Download#:~:text=3%20External%20links-,History,hometown%20of%20Mooresville%2C%20North%20Carolina.
- SiriusXM Signs New Exclusive Podcast Agreement with Dale …, accessed on August 11, 2025, https://investor.siriusxm.com/news-events/press-releases/detail/2070/siriusxm-signs-new-exclusive-podcast-agreement-with-dale
- Kenny Conversation with Mike Davis: The Story Behind Dirty Mo Media & Why He Left The Dale Jr. Download, accessed on August 11, 2025, https://www.dirtymomedia.com/hermandschrader/episode/3349370f/kenny-conversation-with-mike-davis-the-story-behind-dirty-mo-media-and-why-he-left-the-dale-jr-download
- Ventures – Official Website of Dale Earnhardt Jr., accessed on August 11, 2025, https://www.dalejr.com/ventures/
- SiriusXM partners with Earnhardt’s Dirty Mo Media – Sports Business Journal, accessed on August 11, 2025, https://www.sportsbusinessjournal.com/Articles/2024/05/23/sirius-xm-dirty-mo-media/
- INDYCAR, Dirty Mo Media Form Partnership To Promote Content, accessed on August 11, 2025, https://www.indycar.com/news/2024/03/03-07-dirtymo
- Sports Franchise Valuation: Key Factors & Methods Explained, accessed on August 11, 2025, https://www.arrowfishconsulting.com/how-to-value-a-sports-franchise/
- Mastering Media Valuation in Sports – Number Analytics, accessed on August 11, 2025, https://www.numberanalytics.com/blog/ultimate-guide-media-valuation-sports-broadcasting-rights
- Valuation Methods in Sport Marketing – Number Analytics, accessed on August 11, 2025, https://www.numberanalytics.com/blog/valuation-methods-sport-marketing
- Dale Earnhardt Jr.’s Dirty Mo Media – YouTube, accessed on August 11, 2025, https://www.youtube.com/@DirtyMoMedia
- Dale Earnhardt Jr. Is Still Driven by Competition, Even In Business – Front Office Sports, accessed on August 11, 2025, https://frontofficesports.com/dale-earnhardt-jr-is-still-driven-by-competition-even-in-business/
- About – The Dale Jr. Foundation, accessed on August 11, 2025, https://www.thedalejrfoundation.org/about/
- Five Things To Know About Dale Earnhardt Jr. | NASCAR Hall of Fame | Curators’ Corner, accessed on August 11, 2025, https://www.nascarhall.com/blog/five-things-to-know-about-dale-earnhardt-jr
- Top Money Management Mistakes College Athletes Make with NIL and Endorsement Deals, accessed on August 11, 2025, https://www.holbrookmanter.com/top-money-management-mistakes-college-athletes-make-with-nil-and-endorsement-deals/
- The Financial Challenges of Professional Athletes and How to Navigate Them, accessed on August 11, 2025, https://conwaywealth.com/insights/the-financial-challenges-of-professional-athletes/
- Athletes Who Went Broke: What Went Wrong & How to Avoid Their Mistakes – AWM Capital, accessed on August 11, 2025, https://www.athletefamilyoffice.com/resource/athletes-who-went-broke-what-went-wrong-how-to-avoid-their-mistakes
- Dale Earnhardt Jr. announces strategic senior executive changes – NASCAR.com, accessed on August 11, 2025, https://www.nascar.com/news-media/2022/09/22/xfinity-series-2022-dale-earnhardt-jr-senior-executive-changes/
- Dale Earnhardt Jr. Announces Strategic Senior Executive Changes – JR Motorsports, accessed on August 11, 2025, https://www.jrmracing.com/2022/09/22/dale-earnhardt-jr-announces-strategic-senior-executive-changes/
- TNT Sports, Amazon Prime add Dale Earnhardt Jr. to broadcast team starting in 2025, accessed on August 11, 2025, https://www.nascar.com/news-media/2024/05/07/tnt-sports-dale-earnhardt-jr-broadcast-team-2025/
- Dale Jr. OUT at NBC | Why Is He Joining Prime and TNT for 2025? – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=3QWvmTHk4MU
