Table of Contents
I remember the moment my old methods failed me.
I was standing in a sterile, glass-walled conference room, presenting a valuation of a burgeoning social media influencer to a panel of venture capitalists.
My spreadsheet was a thing of beauty—a flat ledger of meticulously calculated follower counts, engagement rates, and estimated per-post earnings.
The data was flawless, the formulas were sound.
But the room was cold.
The VCs weren’t buying it.
Not because the numbers were wrong, but because they were lifeless.
My analysis had captured the creator’s income, but it had utterly failed to capture their enterprise value.
I had shown them a balance sheet, but they needed to see a business.
That failure was a professional reckoning, forcing me to confront the profound inadequacy of traditional financial models in the dynamic, multi-faceted creator economy.
The epiphany didn’t come in a boardroom or from a textbook.
It arrived late one night, watching a documentary about the complex logistics of a modern naval shipyard.
I saw a system of interconnected, yet specialized, operations all working in concert to build, deploy, and maintain a fleet.
And I realized: a top-tier creator like Avery Woods isn’t just a person earning money; she is the CEO of a complex industrial operation.
Her enterprise is a shipyard.
This analogy unlocked a new paradigm.
Her personal brand is the Flagship Vessel, the primary asset whose design, reputation, and resilience determine the value of the entire fleet.
Her diverse revenue streams are the specialized Docks—the Sponsorship Wharf, the Broadcast Tower, the Goods Factory—each a distinct profit center with its own operational logic.
Her business infrastructure, from her team to her financial advisors, is the Supply Chain and Logistics network that enables the entire shipyard to function and scale.
This “Creator as a Shipyard” model provides a three-dimensional framework.
It moves beyond a simple income statement to a holistic valuation of a dynamic, interconnected business system.
By applying this model to Avery Woods, we can deconstruct the wildly conflicting public net worth estimates, which range from $700,000 to $6 million 1, and build a more accurate, insightful, and defensible valuation.
This report will first analyze her brand as the “Flagship Vessel,” then conduct a forensic audit of each “Revenue Dock,” and finally assess the “Supply Chain & Logistics” supporting her empire, culminating in a comprehensive valuation of the entire Avery Woods Shipyard.
Part I: The Flagship Vessel – Anatomy of the Avery Woods Brand
The central and most valuable asset of the Avery Woods enterprise is her personal brand.
Like a flagship vessel, its strength, design, and resilience dictate the performance and potential of all other business operations.
A thorough inspection of this vessel reveals an asset built not just for speed, but for durability.
The Hull and Superstructure: Core Brand Identity
The foundation of the Avery Woods brand is built on a narrative of “earned authority,” a rare and powerful commodity in the influencer space.
This authority stems directly from her origin story as a pediatric ICU nurse who worked in a level-one trauma center, a role she held even through the crucible of the COVID-19 pandemic.2
She began her social media journey not as a commercial endeavor, but as a mission to share a positive perspective on the nursing field, offering study tips and lifestyle content for fellow nurses.3
This history provides an unshakable foundation of credibility and trustworthiness.
When she speaks, her audience hears not just an influencer, but a former frontline healthcare worker.
Built upon this hull is the superstructure of her “authenticity doctrine.” It is her primary brand promise, repeated across interviews: “I believe it’s because I truly am my most authentic self”.3
This is not merely a marketing slogan; it is demonstrated through radical transparency.
She openly discusses her past struggles with body image and eating disorders, and she documented her plastic surgery journey in detail.3
This vulnerability forges a deep, parasocial bond with her audience, transforming them from passive consumers into a loyal community that feels a genuine connection.
The vessel’s “armament”—its tangible value proposition—consists of content pillars in the highly monetizable niches of motherhood, beauty, fashion, and lifestyle.3
She provides practical, replicable advice, such as her “5-minute, five product makeup look” featuring specific products from brands like Rare Beauty and Nars, and recommends apparel from Skims and CSB.3
This powerful blend of emotional vulnerability and practical utility makes her brand both relatable and commercially potent.
Navigational Systems and Seaworthiness: Audience and Risk
The brand’s engine power is undeniable.
Avery Woods is a “Mega-Influencer,” a tier reserved for creators with over one million followers.8
On TikTok alone, she commands an audience of 2.6 million followers with over 308 million likes, and her total reach across all platforms is reported to be 13.5 million.1
Critically, this audience is highly engaged, with her TikTok videos averaging an impressive 115,200 interactions.6
Her navigational strategy includes sophisticated “fleet maneuvers” in the form of strategic collaborations.
Her well-documented friendship with fellow lifestyle influencer Emilie Kiser is a key business driver.
They share a similar target demographic, and their frequent collaborations create a powerful cross-promotional flywheel that accelerates audience growth for both creators.11
This is a deliberate and effective market-expansion strategy.
Perhaps the most important test of a flagship is its seaworthiness—its ability to navigate storms.
The Avery Woods brand has proven its resilience.
She faced significant public backlash following controversial remarks made on her podcast with guest Harry Jowsey.13
The incident led to a public apology where she acknowledged crossing a line.13
While this resulted in a measurable but minor dip in her follower count, the retention of the vast majority of her audience demonstrated an exceptionally high degree of brand loyalty.16
This incident, while damaging in the short term, provides invaluable data on the brand’s durability.
It can withstand significant turbulence, a critical factor in assessing its long-term value.
This, combined with persistent, low-level criticism regarding “sharenting” (the practice of featuring children in monetized content), defines the key risk factors for the enterprise.14
However, her ability to weather a major controversy without catastrophic loss points to a robust and deeply entrenched brand.
Part II: The Revenue Docks – A Forensic Audit of the Income Portfolio
A shipyard’s value is realized at its docks, where raw materials are transformed into revenue.
The Avery Woods enterprise is a bustling port with multiple, distinct profit centers.
By conducting a forensic audit of each “Revenue Dock,” we can move beyond speculation and build a data-driven model of her annual cash flow.
Dock 1: The Sponsorship Wharf (Brand Partnerships)
This is the shipyard’s primary and most lucrative dock, handling high-value cargo in the form of brand partnerships.
Avery Woods has established relationships with major consumer brands, including Rare Beauty, Kosas, Rhode Skin, and Colourpop.6
These deals, facilitated by her management agency Smith and Saint, involve direct payment for creating and distributing sponsored content.19
As a Mega-Influencer, her rates command a premium.
The following table provides a conservative, bottom-up estimate of her annual revenue from this single source, based on industry-standard rate cards for creators in her tier.
| Platform | Content Type | Estimated Rate per Unit | Estimated Monthly Frequency | Estimated Annual Revenue |
| TikTok | Sponsored Video | $10,000 | 1.5 | $180,000 |
| Sponsored Post/Reel | $15,000 | 1 | $180,000 | |
| Sponsored Story Package | $5,000 | 2 | $120,000 | |
| YouTube | Sponsored Video | $20,000 | 0.25 (Quarterly) | $80,000 |
| Total | $560,000 |
Methodology Note: Rates are derived from multiple industry sources for “Mega-Influencers” with 1M+ followers.8
Frequency is a conservative estimate based on the high activity level of a full-time creator and analysis of her content output.6
Dock 2: The Broadcast Tower (The “Cheers!” Podcast)
Her podcast, “Cheers! with Avery Woods,” represents a strategic investment in an owned media asset.
Initially a self-started project, it was acquired by Alex Cooper’s prestigious Unwell Network, a subsidiary of Cooper’s media company, Trending.3
This move integrated her podcast into a premier ecosystem, which recently signed an extensive, multi-year distribution and advertising sales deal with SiriusXM, reportedly valued at over $100 million.24
This positions her podcast within a powerful, highly monetized network alongside top creators like Alix Earle and Madeline Argy.27
Podcast revenue is driven primarily by advertising sold on a CPM (Cost Per Mille) basis.
The valuation below estimates her annual podcast income.
| Metric | Value | Source/Rationale |
| Estimated Downloads per Episode | 100,000 | Conservative estimate for a Mega-Influencer on a major network. |
| Ad Placement | Mid-Roll | The most premium and common ad slot for this format. |
| Blended CPM Rate | $30 | A conservative average for host-read ads in the lifestyle/comedy genre.29 |
| Ad Spots per Episode | 2 | Industry standard for a podcast of this length. |
| Gross Revenue per Episode | $6,000 | (100,000/1000)×$30×2 |
| Gross Annual Revenue | $312,000 | 6,000×52 weeks |
| Network Revenue Share (Est.) | 40% | Standard industry split for sales, production, and distribution support. |
| Net Annual Revenue to Avery | $187,200 | 312,000 \times (1 – 0.40) |
Dock 3: The Commissioned Goods Terminal (Affiliate Marketing)
Avery herself has identified affiliate marketing as a pivotal income stream, stating that her Amazon Storefront “really changed my life”.32
This dock operates 24/7, generating “passive” revenue through commissions.
She leverages her audience’s trust by directing them to curated product lists on platforms like Amazon and LTK (LikeToKnow.it).33
While precise figures are private, the scale of this operation cannot be understated.
For an influencer with her reach and engagement, a small percentage of her 13.5 million followers converting on linked products can easily generate substantial income.
A conservative estimate for this revenue stream, given her emphasis on its importance, is
$125,000 annually.
Dock 4: The Branded Goods Factory (Merchandise and Product Lines)
This dock represents a move up the value chain from promoter to product partner.
Avery has multiple collaborations that generate royalty-based or co-branded revenue, indicating this is a successful and material part of her business.
- Apparel Collaborations: She has a significant, multi-product line with lifestyle brand The Mayfair Group, including sweatshirts and sweatpants that retail for over $100 each.36
- Curated Collections: She maintains a curated “Favourites” collection with activewear brand CSB and a beauty collection with DIBS Beauty, leveraging her brand to drive sales for partner companies.39
- Podcast Merchandise: Her “Cheers!” podcast has its own dedicated merchandise line available through the official Unwell Shop.41
The existence of these multiple, distinct product lines with premium brands suggests a robust operation.
Assuming a standard royalty rate on sales driven by her massive audience, a conservative aggregate estimate for her annual take-home income from all merchandise ventures is $200,000.
Dock 5: The Platform Payroll Office (Direct Monetization)
This is the smallest of her revenue docks, comprising direct payments from platforms like the TikTok Creator Fund and the YouTube Partner Program for content views.32
While her view counts are substantial, the payout rates from these funds are notoriously low for creators at all levels.
This income stream is supplementary and likely constitutes a minor portion of her overall earnings, estimated at
$30,000 annually.
Part III: The Supply Chain and Logistics – The Business Infrastructure
A shipyard is only as effective as its underlying infrastructure.
The Avery Woods enterprise is supported by a sophisticated network of human capital, financial management, and strategic assets that enable it to function at scale and build long-term value.
This operational backend is the clearest evidence of a transition from a personality-driven hobby into a formalized business.
Human Capital and Operational Support
The enterprise is not a solo operation.
It is a multi-layered organization.
At the core is a powerful CEO-COO partnership.
Her husband, David, a former police sergeant, left his career to manage the home front and partner with her on a future business venture.4
This strategic move formalizes the family unit into a business entity, with David acting as a de facto Chief Operating Officer, handling the domestic and logistical infrastructure that allows Avery, the CEO and Chief Creative Officer, to focus on content and brand development.
This core team is augmented by professional representation.
Her talent agency, Smith and Saint, manages high-level brand negotiations.19
Furthermore, her inclusion in the Unwell Network provides access to a larger corporate team for podcast production, ad sales through SiriusXM Media, and strategic guidance from Alex Cooper’s formidable media empire.27
This three-tiered support structure—Operational (husband), Commercial (agency), and Network (Unwell/SiriusXM)—is a significant force multiplier.
Financial and Asset Management
The most telling indicator of the enterprise’s maturity is its approach to financial management.
Avery has been explicit about this evolution, contrasting her past life of “living paycheck to paycheck” on a nurse’s salary of less than $60,000 with her current reality.4
She states, “We don’t talk about that often, but we do have a financial advisor”.4
The engagement of a financial advisor signifies a critical shift from simply earning a high income to strategically managing and growing wealth.
This is the transition from pure revenue generation (offense) to long-term wealth preservation and growth (defense).
Their financial goals are now generational; they have established accounts for their children’s college education and future savings, aiming to ensure their success is “long-term”.4
This financial success is reflected in her tangible asset portfolio.
The family recently sold their Arizona home for $949,900 and relocated to California, a move prompted by both personal reasons and the professional need to be closer to the entertainment industry for her podcast interviews.45
Reports indicated they were looking at properties in California in the $3.3 million range.46
This is not merely a lifestyle upgrade; it represents the leveraging of a significant asset to acquire a larger one in a premium market, a classic wealth-building strategy.
Future Expansion: Building New Docks
The Avery Woods Shipyard is not static; it is actively planning for expansion.
She has clearly stated that she and her husband are “launching a business, hopefully, next year in 2025”.4
While details remain private, this points to the ultimate goal for a top-tier creator: converting influence into equity.
An owned-and-operated business, rather than a royalty-based collaboration, represents a monumental shift in value creation.
Furthermore, she has expressed a desire to make her podcast her primary professional focus, with social media becoming a secondary activity.7
This indicates a deliberate strategic pivot towards owned media assets (the podcast) and away from a reliance on “rented” platforms (social media algorithms), a savvy long-term move to de-risk the enterprise and build more durable value.
Conclusion: The Total Valuation of the Avery Woods Shipyard
The “Creator as a Shipyard” model allows us to assemble a comprehensive and defensible valuation of the Avery Woods enterprise, moving beyond the conflicting and often superficial public estimates.
By auditing each component of her business, we can construct a clear picture of her financial reality.
First, we synthesize the annual revenue estimates from each of her operational “docks”:
- Dock 1 (Sponsorships): $560,000
- Dock 2 (Podcast): $187,200
- Dock 3 (Affiliates): $125,000
- Dock 4 (Merchandise): $200,000
- Dock 5 (Platform Payouts): $30,000
- Total Estimated Annual Gross Revenue: $1,102,200
This places her annual income comfortably in the seven-figure range.
However, net worth is not annual income; it is the total value of assets minus liabilities.
To determine the value of her business enterprise, we can apply a standard valuation multiple.
A healthy, diversified, and growing media business like hers, with a strong brand and multiple revenue streams, can command a multiple of 4x to 6x its annual net profit.
Assuming a 30% operating cost for taxes, management fees (agency and network), production expenses, and other business overhead, her estimated annual net profit is approximately $771,540.
- Enterprise Valuation Calculation: 771,540 (Annual Net Profit) \times 5 (Mid-Range Multiplier) = \$3,857,700
To this core business valuation, we must add her tangible assets, primarily the equity from her real estate portfolio.
After selling her Arizona home for nearly $1 million, and likely reinvesting that into a new, more valuable property, her net real estate equity can be conservatively estimated at $1 million to $1.5 million.
By combining the value of her business enterprise with her personal assets, we arrive at a final, comprehensive valuation.
The estimated net worth of Avery Woods as of 2024-2025 is in the range of $5 million to $6 million.
This figure aligns with the highest public estimates and is substantiated by a deep analysis of her multifaceted business operations.
The lower figures circulating online fail to account for the sophisticated, diversified nature of her revenue portfolio and the robust professional infrastructure supporting it.
The flat ledger I once presented to those VCs could only show what an influencer earned.
The Shipyard model reveals what they have built.
Avery Woods has not just cultivated an audience; she has constructed a modern media corporation with a valuable flagship brand, a diverse portfolio of revenue-generating assets, and a clear strategy for long-term, multi-generational wealth.
The numbers are a consequence of the structure, and only by understanding the shipyard can one truly comprehend the value of the fleet.
Works cited
- Avery Woods Net Worth: Exploring Her Journey From Nursing To …, accessed on August 11, 2025, https://app.listopro.com/fix02/avery-woods-net-worth.html
- greaterlansingareamoms.com, accessed on August 11, 2025, https://greaterlansingareamoms.com/meet-a-mom-tiktok-star-avery-woods/#:~:text=Although%20she’s%20well%20known%20for,on%2C%20as%20an%20aesthetic%20injector.
- Meet a Mom: TikTok Star Avery Woods! – Greater Lansing Area Moms, accessed on August 11, 2025, https://greaterlansingareamoms.com/meet-a-mom-tiktok-star-avery-woods/
- Avery Woods Talks Gratitude for Social Media Success in This Era of …, accessed on August 11, 2025, https://people.com/avery-woods-talks-gratitude-for-social-media-success-in-this-era-of-life-exclusive-8737777
- Meet a Mom: TikTok Star Avery Woods! – South OC Moms, accessed on August 11, 2025, https://southocmomsnetwork.com/avery-woods/
- Who is Avery Woods? – Favikon, accessed on August 11, 2025, https://www.favikon.com/blog/who-is-avery-woods
- Avery Woods — The Bare Magazine, accessed on August 11, 2025, https://www.thebaremagazine.com/home/avery-woods
- Influencer Pricing: The Cost of Influencers in 2025 – Shopify, accessed on August 11, 2025, https://www.shopify.com/blog/influencer-pricing
- Influencer Rates: How Much Do Influencers Really Cost in 2025?, accessed on August 11, 2025, https://influencermarketinghub.com/influencer-rates/
- Avery Woods (@averyywoods) – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@averyywoods?lang=en
- Content creator success story ms @Avery Woods SHE IS KILLIN IT!… – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@sociallysands/video/7264457117485026578
- TikTok Money Calculator [Influencer Engagement & Earnings …, accessed on August 11, 2025, https://influencermarketinghub.com/tiktok-money-calculator/
- What’s Happening With TikToker Avery Woods? – Stellar Magazine, accessed on August 11, 2025, https://stellar.ie/trending/whats-happening-with-tiktoker-avery-woods/140339
- Avery Woods Just Ruined Her Career – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=Km5Y7o01TJk&vl=en
- Avery Woods’ Latest Podcast Sparks Controversy, Influencer Apologizes – Times Now, accessed on August 11, 2025, https://www.timesnownews.com/world/us/us-buzz/avery-woods-latest-podcast-sparks-controversy-influencer-apologizes-article-118368159
- Understanding Avery Woods’ Rise to Fame – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@onehealthyavocado/video/7471719308704435487
- Avery Woods back to posting and wearing a Trigg necklace : r/LAinfluencersnark – Reddit, accessed on August 11, 2025, https://www.reddit.com/r/LAinfluencersnark/comments/1l1rmow/avery_woods_back_to_posting_and_wearing_a_trigg/
- Avery Woods Net Worth and Income Revealed | TikTok, accessed on August 11, 2025, https://www.tiktok.com/@notaverykatherine/video/7323743576045735214
- Avery Woods — SMITH&SAINT, accessed on August 11, 2025, https://www.smithandsaint.com/talent-bios/avery-woods
- Instagram Money Calculator [Influencer Engagement & Earnings Estimator], accessed on August 11, 2025, https://influencermarketinghub.com/instagram-money-calculator/
- Influencer Marketing Costs 2025: Influencer Rates per Channel – Meltwater, accessed on August 11, 2025, https://www.meltwater.com/en/blog/influencer-marketing-costs-rates-pricing
- Influencer Marketing Costs (2024) – Business of Apps, accessed on August 11, 2025, https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/
- Alex Cooper’s The Unwell Network Expands with Acquisition of ‘Going West’ and ‘Cheers!’ Podcasts – Vitrina, accessed on August 11, 2025, https://vitrina.ai/blog/alex-coopers-the-unwell-network-expands-with-acquisition-of-going-west-and-cheers-podcasts/
- The Future of CHD Podcast and Unwell Network: A Billion Dollar Empire? | TikTok, accessed on August 11, 2025, https://www.tiktok.com/@sammicohentalks/video/7405311381391559967
- SiriusXM Inks New Multi-Year Agreement with Alex Cooper – Podnews, accessed on August 11, 2025, https://podnews.net/press-release/call-her-daddy-siriusxm
- NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor | Marketing Dive, accessed on August 11, 2025, https://www.marketingdive.com/news/nwsl-podcast-alex-cooper-unwell-hydration-beverage-sponsor/741885/
- SiriusXM Inks New Multi-Year Agreement with Alex Cooper, the World’s Leading Female Podcaster; “Call Her Daddy” Finds a New Home – PR Newswire, accessed on August 11, 2025, https://www.prnewswire.com/news-releases/siriusxm-inks-new-multi-year-agreement-with-alex-cooper-the-worlds-leading-female-podcaster-call-her-daddy-finds-a-new-home-302226498.html
- Spotify Signs Ad Deal With Alex Cooper’s Unwell Network – Radio Ink, accessed on August 11, 2025, https://radioink.com/2023/10/16/spotify-signs-ad-deal-with-alex-coopers-unwell-network/
- How Much Does Podcast Advertising Cost? – Ad Results Media, accessed on August 11, 2025, https://www.adresultsmedia.com/news-insights/how-much-do-podcast-ads-cost/
- Podcast Advertising Rates 2025: Costs, CPMs & Sponsorship – AWISEE.com, accessed on August 11, 2025, https://awisee.com/blog/podcast-advertising-rates/
- Podcast Advertising Rates Explained – ADOPTER Media, accessed on August 11, 2025, https://adopter.media/podcast-advertising-rates-explained/
- #duet with @podcastclipzz Avery, Woods shares her seven streams of inc… | TikTok, accessed on August 11, 2025, https://www.tiktok.com/@kristagreener/video/7349287060848610591
- Everything is saved to my amazon storefront (linked in my bio) #ama… – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@averyywoods/video/7079894294693449006
- holy grail amazon favs – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=GEaFxQRUjsM
- averyywoods on LTK, accessed on August 11, 2025, https://www.shopltk.com/explore/averyywoods
- Mayfair X Avery Woods Daily Dose Of Love Crewneck, accessed on August 11, 2025, https://themayfairgroupllc.com/products/mayfair-x-avery-woods-daily-dose-of-love-crewneck
- The Mayfair Group – The Mayfair Group LLC, accessed on August 11, 2025, https://themayfairgroupllc.com/
- avery woods – The Mayfair Group LLC, accessed on August 11, 2025, https://themayfairgroupllc.com/pages/search-results-page?q=avery+woods
- Avery Woods’ Favourites – CSB, accessed on August 11, 2025, https://www.shopcsb.com/collections/avery-woods-favourites
- Avery Woods DIBS Faves – DIBS Beauty, accessed on August 11, 2025, https://dibsbeauty.com/collections/avery-woods
- CHEERS! with Avery Woods – Unwell Shop, accessed on August 11, 2025, https://shop.iamunwell.com/collections/cheers-with-avery-woods
- Get Ready With Me: Nurse Avery Woods Shares Facts About Herself – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@averyywoods/video/7186403345165339946
- Transforming Our Dream Home Together – TikTok, accessed on August 11, 2025, https://www.tiktok.com/@averyywoods/video/7515493876837158187
- Podcaster Avery Woods | Arizona’s Family Original with Yetta Gibson – YouTube, accessed on August 11, 2025, https://www.youtube.com/watch?v=2T35skGODLk
- Influencer Avery Woods Sells Arizona Home for Nearly $1M, accessed on August 11, 2025, https://people.com/influencer-avery-woods-sells-arizona-home-for-950k-11707871
- EXCLUSIVE: TikTok Influencer Avery Woods Finds Buyer for $950K Arizona Home in Days—After Making Surprise Move to California – MySA, accessed on August 11, 2025, https://www.mysanantonio.com/realestate/article/exclusive-tiktok-influencer-avery-woods-finds-20250846.php
